H-57: The Force of Typography, Stormtrooper

May the force of Typography be with you

Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Directors: Matteo Civaschi, Gianmarco Milesi
Account Director: Sabrina Di Gregorio
Typographer: Matteo Civaschi

November 2010


CuriousPencil's picture
4225 pencils

Clever, but I can't see why it took 25 years to come up with this, sorry. And, given the quarter-century deadline, is this really the strongest headline possible?

Guest's picture

C'mon boys, this is a joke!

(E' un gioco!. Poi sui caratteri tipografici che formano figure hanno fatto 3000 cose. Una tiratina d'orecchie al team).

Manola Fili

Guest's picture

Ma questo super genio di Manola Fili ha mai prodotto qualcosa ?? no perchè almeno impariamo tutti qualcosa...

Guest's picture

hahaahahahahahahahhaahahaha mi sembra di riconoscere il tono di voce ahhaah

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Lovely. They didn't make typography themselves though but beautiful end product using existing fonts.

Billoughsby's picture
5144 pencils

Will forced typography always be with us? Here's the proof.

I can understand the huge appeal this has for students (no offense) because the type play you do in school shares some affinity with this pictogram. Still, it's missing that something it would take to lift it to the next level. Maybe the image is too tight, too finicky, and too literal in its construction. They've done their best to eliminate any sense of abstraction at work. Whatever the case, the whole is less than the sum of its parts.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

Student work? Are you already in an agency? Reality unfortunately is much harder than jokes!
I was used to do this kind of scam ads. then I realized I've to eat. Good luck guys.

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Guest's picture

Sad to see that you celebrate typography by using x instead of ×. Bummer.

Anonymous Author's picture
Anonymous Author
1541 pencils

Forced headline unjustified.

Write a wise saying and your name will live forever – Anonymous.


CuriousPencil's picture
4225 pencils

"Forced headline" snrrkkkk

tytpol's picture
777 pencils

Done, but still cool.

Guest's picture

Done? It's an art: ASCII ART http://it.wikipedia.org/wiki/ASCII_art

Yarp's picture
385 pencils

Listen guys, all jokes and "done" comments aside, let's give these guys a hand for actually making something that at least makes sense. They are from Italy if you haven't noticed.

Guest's picture

Hi all, i think this campaign is OK, nothing more. Web is full of typo characters. But I really like how your friends used the name (and the link) of famous designers to promote it in the comments.
Really fun. Really shame.

Guest's picture

You have combined two of my very favorite things: creative typography and Star Wars! Great!

Cahyoko T's picture
Cahyoko T
19 pencils

clever! very clever!

piratasolar's picture
149 pencils

Coincido con Manola. Este trabajo apesta, es de principiantes y ya ha sido hecho mil veces. es una idea tan vieja como la publicidad.

dadada's picture
1720 pencils

unappealing visual

Everybody is creative, be yourself.

termokop's picture
8 pencils

I made these posters 3 years ago.
I think the resemblence is a bit scary. Especially the way that they show with letters are used, and how many.

Check it out here:

What do you think?

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