H-57 Creative Station: The Force of Typography, Stormtrooper

May the force of Typography be with you

Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Directors: Matteo Civaschi, Gianmarco Milesi
Account Director: Sabrina Di Gregorio
Typographer: Matteo Civaschi
Published: November 2010

23 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Clever, but I can't see why it took 25 years to come up with this, sorry. And, given the quarter-century deadline, is this really the strongest headline possible?

Guest's picture
Guest

C'mon boys, this is a joke!

(E' un gioco!. Poi sui caratteri tipografici che formano figure hanno fatto 3000 cose. Una tiratina d'orecchie al team).

Manola Fili

Guest's picture
Guest

Ma questo super genio di Manola Fili ha mai prodotto qualcosa ?? no perchè almeno impariamo tutti qualcosa...

Guest's picture
Guest

hahaahahahahahahahhaahahaha mi sembra di riconoscere il tono di voce ahhaah

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Lovely. They didn't make typography themselves though but beautiful end product using existing fonts.

Billoughsby's picture
Billoughsby
5091 pencils

Will forced typography always be with us? Here's the proof.

I can understand the huge appeal this has for students (no offense) because the type play you do in school shares some affinity with this pictogram. Still, it's missing that something it would take to lift it to the next level. Maybe the image is too tight, too finicky, and too literal in its construction. They've done their best to eliminate any sense of abstraction at work. Whatever the case, the whole is less than the sum of its parts.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

Student work? Are you already in an agency? Reality unfortunately is much harder than jokes!
I was used to do this kind of scam ads. then I realized I've to eat. Good luck guys.

Guest's picture
Guest
Guest's picture
Guest

Bellissima.

Arma.

Guest's picture
Guest

Sad to see that you celebrate typography by using x instead of ×. Bummer.

Anonymous Author's picture
Anonymous Author
1541 pencils

Forced headline unjustified.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

CuriousPencil's picture
CuriousPencil
4227 pencils

"Forced headline" snrrkkkk

tytpol's picture
tytpol
776 pencils

Done, but still cool.

Guest's picture
Guest

Done? It's an art: ASCII ART http://it.wikipedia.org/wiki/ASCII_art

Yarp's picture
Yarp
387 pencils

Listen guys, all jokes and "done" comments aside, let's give these guys a hand for actually making something that at least makes sense. They are from Italy if you haven't noticed.

Guest's picture
Guest

Hi all, i think this campaign is OK, nothing more. Web is full of typo characters. But I really like how your friends used the name (and the link) of famous designers to promote it in the comments.
Really fun. Really shame.

Guest's picture
Guest

You have combined two of my very favorite things: creative typography and Star Wars! Great!

Cahyoko T's picture
Cahyoko T
19 pencils

clever! very clever!

piratasolar's picture
piratasolar
149 pencils

Coincido con Manola. Este trabajo apesta, es de principiantes y ya ha sido hecho mil veces. es una idea tan vieja como la publicidad.

dadada's picture
dadada
1719 pencils

unappealing visual

Everybody is creative, be yourself.

termokop's picture
termokop
8 pencils

I made these posters 3 years ago.
I think the resemblence is a bit scary. Especially the way that they show with letters are used, and how many.

Check it out here:
http://www.konski.dk/idea.html

What do you think?

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