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Madonna

Agency: 
Published/Aired: 
February 2009
Description: 

Waterproof your music

Advertising Agency: LOWE Egypt, Cairo, Egypt
Creative Director: Hisham Kharma
Art Directors: Hisham Kharma, Montasser Khalil
Copywriters: Hisham Kharma, Montasser Khalil
illustrator: Mohamed Algendy

Comments (15)

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Highest Rated

Sherif Hany's picture
Sherif Hany
Activity Score 92

Well done

Bea's picture
Bea
Activity Score 95

good campaign, i really like the illustrations, and I know a bit 'bout the product so well done on advertising it in an interesting manner, that has nothing to do with sinking an ipod into a tub of water or splashes- blah!!

Guest's picture
Guest

Greattt! funny approach!

Guest's picture
Guest

Amazing !!

Guest's picture
Guest

I love it!

tamer samy's picture
tamer samy
Activity Score 681

awesome..

TAMER SAMY
www.leapstudios.net

everartz's picture
everartz
Activity Score 7609

i love the illustration, but where is the connection between the drawing and "waterproof your music"? i cant see it in here, unless they just wanted to create the catch through a nice and funny illustration to grab people's attention, which is not good...i'd mark it with 9/10 for illustration and 4/10 for idea, so its 6/10 in total...

| Everartz |

Guest's picture
Guest

and i will rate ur comment 10/10

Guest's picture
Guest

great illustrations.......... nice one

Guest's picture
Guest

Everatrz -- the musicians are wearing swimming gear, hence, waterproof your music.

I'm not sure why anyone would need this product. Who wears an iPod to swim? The headphones would get wrecked anyway.

Endlessway1's picture
Endlessway1
Activity Score 99

i like the idea and teh illustration .. Everatrz .. its Madonna the singer herself .. waterproofed.

Guest's picture
Guest

Braaaaaaaaaaaaavo! Gendy, you are the best! :P

pabloogilvy's picture
pabloogilvy
Activity Score 8

for those who don't get i say you are just not that creative it is very obvious and clever the fact that madonna is going swimming with you because your ipod is in a waterproof case. come onnnnnn its very nice actually and the illustration is amazingggg

Guest's picture
Guest

old fashion illustration

Guest's picture
Guest

I love camping!

Sherif Hany's picture
Sherif Hany
Activity Score 92

Well done

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