H2O Audio: Madonna
Waterproof your music
Advertising Agency: LOWE Egypt, Cairo, Egypt
Creative Director: Hisham Kharma
Art Directors: Hisham Kharma, Montasser Khalil
Copywriters: Hisham Kharma, Montasser Khalil
illustrator: Mohamed Algendy
Published: February 2009


15 comments
good campaign, i really like the illustrations, and I know a bit 'bout the product so well done on advertising it in an interesting manner, that has nothing to do with sinking an ipod into a tub of water or splashes- blah!!
Greattt! funny approach!
Amazing !!
I love it!
awesome..
TAMER SAMY
www.leapstudios.net
i love the illustration, but where is the connection between the drawing and "waterproof your music"? i cant see it in here, unless they just wanted to create the catch through a nice and funny illustration to grab people's attention, which is not good...i'd mark it with 9/10 for illustration and 4/10 for idea, so its 6/10 in total...
| Everartz |
and i will rate ur comment 10/10
great illustrations.......... nice one
Everatrz -- the musicians are wearing swimming gear, hence, waterproof your music.
I'm not sure why anyone would need this product. Who wears an iPod to swim? The headphones would get wrecked anyway.
i like the idea and teh illustration .. Everatrz .. its Madonna the singer herself .. waterproofed.
Braaaaaaaaaaaaavo! Gendy, you are the best! :P
for those who don't get i say you are just not that creative it is very obvious and clever the fact that madonna is going swimming with you because your ipod is in a waterproof case. come onnnnnn its very nice actually and the illustration is amazingggg
old fashion illustration
I love camping!
Well done