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Gut

Published/Aired: 
November 2007
1404

Tags

Description: 

Small step No 24. Skip seconds.
Lose your gut at smallstep.gov

Comments (8)

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Highest Rated

jungleraven's picture
jungleraven
Activity Score 291

done by Euro RSCG, India, last year.

monicamexico's picture
monicamexico
Activity Score 830

The visual is the same thing three times and conflicts the copy. It's called Small Step - no quick fix, no easy way out, no dropping tons of weight in a week. So instead of all the air rushing out, focus on the little changes that make big differences.

bara bara baez's picture
bara bara baez
Activity Score 148

Lame

fractalrene's picture
fractalrene
Activity Score 1504

It works. The message is delivered, there's an idea behind... It works.

Afronuts's picture
Afronuts
Activity Score 136

Cool idea. But I agree with monicamexico. Name conflicts with the visual

Kateter's picture
Kateter
Activity Score 2029

wasn't this shortlisted in Cannes few years ago? I'm pretty sure it was.

joelapompe's picture
joelapompe
Activity Score 3845

it was done like 3 or 4 times before, even in the ambient category stuck on a tshirt!

http://www.joelapompe.net / Facebook : Joelapompe

bara bara baez's picture
bara bara baez
Activity Score 148

I has a dream I made this ad.

jungleraven's picture
jungleraven
Activity Score 291

done by Euro RSCG, India, last year.

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