December 2006

Print advertisment created by Y&R, United Arab Emirates for Gulf News, within the category: Media.

Advertising Agency: Team Y&R, Dubai, UAE
Creative Directors: Shahir Ahmed, Komal Bedi
Art Director / Copywriter / Typographer: Vikram Divecha
Account Supervisors: Ashraf Naji, Dalia Lahham

Comments (23)

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Highest Rated

aydan1402's picture
Activity Score 12

good idea. congratulations. interesting.

BillyBern's picture
Activity Score 84

I like it!

kre8's picture
Activity Score 989

doesnt say anything.
leaves me with a feeling of so what.
it is different though.
slightly better than anything the hack sam could have done.

k-rocka's picture
Activity Score 426

beautiful art-direction

jonathanrioux's picture
Activity Score 86

Makes the reader work a bit, connect the dots. I like it.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I usually scratch my ass before anything else. Wonder what THAT would look like..
This is such a deceptively simple campaign.
Someone once said (and I'm paraphrasing here) that great advertising is supposed to change people's habit/lifestyle. And these literally illustrate that effect in a lighthearted way. Shifting your morning priorities.

What a SWEET campaign this is. I wish I'd done it.

darkknight's picture
Activity Score 58

El juego de tipografias y la dir de arte estan muy buenas. El concepto esta claro.
Gelian la pieza. ha y si... también hablamos español...

Nthngmn's picture
Activity Score 626

freakin beautiful. simple, to-the-point, and once again, freakin' beautiful.

Art director hi-five!

longtooth's picture
Activity Score 52

This campaign actually had a pay-off, which is where the other one failed.

jennywhx's picture
Activity Score 1142

ha ha this is smart, love this.

sherman's picture
Activity Score 153

i read my newspaper or magazines when i am using the bathroom.
ha! that's true!
love it

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I don't think that's the point of this ad, but thanks for that piece of personal info? :(

Piddy's picture
Activity Score 82

Good stuff, this one.

Punch's picture
Activity Score 612

Una gráfica IMPECABLE.

Pero en idea, siento que no hubo exploración. Muy básico.

"Aquí también se opina en español".

"no silencies lo que no sabes expresar".

el_rola's picture
Activity Score 4

this kind of graphics have been made since the 70s, nothing new or spectacular in my opinion.The idea seems a bit basic aswell.

fifthbullet's picture
Activity Score 186

hehehe... i found that alot of people cannot differ what's art direction and what's ideas. the execution may have been done but it is totally difference thing. and i wonder those comment were made by creatives, client servicing or... the client?

we are in a funny industry after all... :)

Rog's picture
Activity Score 6082

When you have an idea that polarises, you have a winner.

>>>> That's not an ad. THIS is an ad.

xo's picture
Activity Score 2

looks like the Chemical Brothers "Galvanize" and their single "push the button" cover album. very original.

1 Nigga's picture
1 Nigga
Activity Score 46

C'mon men, y'all serious?...this same exact shit were done by Almap BBDO (in terms of Art Direction) years ago. You do remember those yellow background ands with forms made out of anthonymous words like war-peace (forming Osama Bin Laden's face).
Not the same idea, but the same resource and in this particular case, the resource is the idea.
Nice try but keep on trying.

Holla at my niggas!!!

vexguy's picture
Activity Score 93

Ha,,,very nice...

Tomás's picture
Activity Score 46

Muy Bueno

aydan1402's picture
Activity Score 12

good idea. congratulations. interesting.