I usually scratch my ass before anything else. Wonder what THAT would look like..
This is such a deceptively simple campaign.
Someone once said (and I'm paraphrasing here) that great advertising is supposed to change people's habit/lifestyle. And these literally illustrate that effect in a lighthearted way. Shifting your morning priorities.
What a SWEET campaign this is. I wish I'd done it.
Submitted by fifthbullet on Sun, 2007-04-15 02:40.
hehehe... i found that alot of people cannot differ what's art direction and what's ideas. the execution may have been done but it is totally difference thing. and i wonder those comment were made by creatives, client servicing or... the client?
C'mon men, y'all serious?...this same exact shit were done by Almap BBDO (in terms of Art Direction) years ago. You do remember those yellow background ands with forms made out of anthonymous words like war-peace (forming Osama Bin Laden's face).
Not the same idea, but the same resource and in this particular case, the resource is the idea.
Nice try but keep on trying.
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I like it!
doesnt say anything.
leaves me with a feeling of so what.
it is different though.
slightly better than anything the hack sam could have done.
beautiful art-direction
Makes the reader work a bit, connect the dots. I like it.
I usually scratch my ass before anything else. Wonder what THAT would look like..
This is such a deceptively simple campaign.
Someone once said (and I'm paraphrasing here) that great advertising is supposed to change people's habit/lifestyle. And these literally illustrate that effect in a lighthearted way. Shifting your morning priorities.
What a SWEET campaign this is. I wish I'd done it.
El juego de tipografias y la dir de arte estan muy buenas. El concepto esta claro.
Gelian la pieza. ha y si... también hablamos español...
freakin beautiful. simple, to-the-point, and once again, freakin' beautiful.
Art director hi-five!
I seen this before, in this same web page under financal sevices.
HSBC Systematic Investment Plan:
http://adsoftheworld.com/media/print/hsbc_systematic_investment_plan_c...
http://adsoftheworld.com/media/print/hsbc_systematic_investment_plan_h...
http://adsoftheworld.com/media/print/hsbc_systematic_investment_plan_u...
This campaign actually had a pay-off, which is where the other one failed.
ha ha this is smart, love this.
http://jennywhx.blogspot.com jwhx:Visionary
i read my newspaper or magazines when i am using the bathroom.
ha! that's true!
love it
I don't think that's the point of this ad, but thanks for that piece of personal info? :(
Good stuff, this one.
Una gráfica IMPECABLE.
Pero en idea, siento que no hubo exploración. Muy básico.
"Aquí también se opina en español".
this kind of graphics have been made since the 70s, nothing new or spectacular in my opinion.The idea seems a bit basic aswell.
I have seem before.
http://adsoftheworld.com/media/print/veja_magazine_dead_vs_alive
http://adsoftheworld.com/media/print/veja_threeat_pretext
http://adsoftheworld.com/media/print/veja_tirany_or_freedom
And this one, the oriinal, at least I think, it is much better.
hehehe... i found that alot of people cannot differ what's art direction and what's ideas. the execution may have been done but it is totally difference thing. and i wonder those comment were made by creatives, client servicing or... the client?
we are in a funny industry after all... :)
When you have an idea that polarises, you have a winner.
>>>> That's not an ad. THIS is an ad.
looks like the Chemical Brothers "Galvanize" and their single "push the button" cover album. very original.
C'mon men, y'all serious?...this same exact shit were done by Almap BBDO (in terms of Art Direction) years ago. You do remember those yellow background ands with forms made out of anthonymous words like war-peace (forming Osama Bin Laden's face).
Not the same idea, but the same resource and in this particular case, the resource is the idea.
Nice try but keep on trying.
Holla at my niggas!!!
Ha,,,very nice...
Muy Bueno
good idea. congratulations. interesting.