Gulf News: WC

Advertising Agency: Team Y&R, Dubai, UAE
Creative Directors: Shahir Ahmed, Komal Bedi
Art Director/Copywriter/Typographer: Vikram Divecha
Account Supervisors: Ashraf Naji, Dalia Lahham
Published: December 2006

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cesarsepulveda's picture
62 pencils

I like it!

kre8's picture
989 pencils

doesnt say anything.
leaves me with a feeling of so what.
it is different though.
slightly better than anything the hack sam could have done.

k-rocka's picture
428 pencils

beautiful art-direction

jonathanrioux's picture
86 pencils

Makes the reader work a bit, connect the dots. I like it.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I usually scratch my ass before anything else. Wonder what THAT would look like..
This is such a deceptively simple campaign.
Someone once said (and I'm paraphrasing here) that great advertising is supposed to change people's habit/lifestyle. And these literally illustrate that effect in a lighthearted way. Shifting your morning priorities.

What a SWEET campaign this is. I wish I'd done it.

darkknight's picture
58 pencils

El juego de tipografias y la dir de arte estan muy buenas. El concepto esta claro.
Gelian la pieza. ha y si... también hablamos español...

Nthngmn's picture
626 pencils

freakin beautiful. simple, to-the-point, and once again, freakin' beautiful.

Art director hi-five!

longtooth's picture
52 pencils

This campaign actually had a pay-off, which is where the other one failed.

jennywhx's picture
1142 pencils

ha ha this is smart, love this.

sherman's picture
153 pencils

i read my newspaper or magazines when i am using the bathroom.
ha! that's true!
love it

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I don't think that's the point of this ad, but thanks for that piece of personal info? :(

Piddy's picture
82 pencils

Good stuff, this one.

Punch's picture
614 pencils

Una gráfica IMPECABLE.

Pero en idea, siento que no hubo exploración. Muy básico.

"Aquí también se opina en español".

"no silencies lo que no sabes expresar".

el_rola's picture
4 pencils

this kind of graphics have been made since the 70s, nothing new or spectacular in my opinion.The idea seems a bit basic aswell.

fifthbullet's picture
188 pencils

hehehe... i found that alot of people cannot differ what's art direction and what's ideas. the execution may have been done but it is totally difference thing. and i wonder those comment were made by creatives, client servicing or... the client?

we are in a funny industry after all... :)

Rog's picture
6094 pencils

When you have an idea that polarises, you have a winner.

>>>> That's not an ad. THIS is an ad.

xo's picture
2 pencils

looks like the Chemical Brothers "Galvanize" and their single "push the button" cover album. very original.

1 Nigga's picture
1 Nigga
46 pencils

C'mon men, y'all serious?...this same exact shit were done by Almap BBDO (in terms of Art Direction) years ago. You do remember those yellow background ands with forms made out of anthonymous words like war-peace (forming Osama Bin Laden's face).
Not the same idea, but the same resource and in this particular case, the resource is the idea.
Nice try but keep on trying.

Holla at my niggas!!!

vexguy's picture
93 pencils

Ha,,,very nice...

Tomás's picture
46 pencils

Muy Bueno

aydan1402's picture
12 pencils

good idea. congratulations. interesting.

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