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Comments (22)

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Highest Rated

Ernestin's picture
Ernestin
Activity Score 25

Great idea. Strong visual execution.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

I like the art direction - nice and simple.

It's not amazing though. Its a well used technique, 'its so (insert property) it does (insert exaggerated result)'

Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

Where's the insight?

Fuck USP ads, they rarely sell and are too easy.

Ginsberg's picture
Ginsberg
Activity Score 59

Nice ad...for the 90´s

F

Out-of-work-copywriter.

Brophy's picture
Brophy
Activity Score 102

A respectable visual solution should hardly be the target of F bombs and sarcasm.

mayhem's picture
mayhem
Activity Score 126

I agree. Unfortunately, there is a lot of jealousy on this website.

x-men's picture
x-men
Activity Score 340

80's

fractalrene's picture
fractalrene
Activity Score 1504

a) you play with your fingertips
b) the situation is forced (at least put the visual on a context)

C'mon you guys, you can do something better, the product gives room for more.

il nekro's picture
il nekro
Activity Score 74

a)no, you don´t. learn to play first, then speak.
b)no, it isn´t. great img, so much clearer than your stupid comment.

Swissy's picture
Swissy
Activity Score 44

Actually some very fine guitar players use their nails. Regardless, I don't know too many women who play guitar that give a crap about fortifying their nails and vice-versa .....disconnect.

Tincho's picture
Tincho
Activity Score 1093

Thats what I was thinking.

Ed Mintone's picture
Ed Mintone
Activity Score 585

I think they nailed this brief

Edsard's picture
Edsard
Activity Score 156

I think there was no brief
:-)

Renan's picture
Renan
Activity Score 64

good idea, but there is no direct link to the target.

cp's picture
cp
Activity Score 354

visual's nice, but the whole ad doesn't connect to the target group.

amit parekh's picture
amit parekh
Activity Score 283

i think u hav to put shadow behgind guitar.. wht u think?

Shaka_Zulu's picture
Shaka_Zulu
Activity Score 116

Here's a better idea...a visual of a female version of Freddy Kruger (Nightmare on Elm street) you don't have to see her face...it could just be her back with the hat and the black & red striped jersey. Dammmn...i'm gonna do it, Avon will buy that.

Now... inspire me!

Bauducco's picture
Bauducco
Activity Score 297

Cliche. And I´m not sure it´s gonna work.

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Nice student work!

panasit's picture
panasit
Activity Score 687

Linking nail care with guitar is very creative. And you don't even have to know how to play guitar to appreciate it.

Good job.

-Tung
--good idea is enemy of great idea

sprezatura's picture
sprezatura
Activity Score 50

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intelligent message. But do they work on penises too

albinic areola

itch's picture
itch
Activity Score 806

haha. funny ad. nice idea.

* it's not how good you are. it's how good you want it to be *

Ernestin's picture
Ernestin
Activity Score 25

Great idea. Strong visual execution.

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