Guinness: The True Brew of Halloween

The true brew of Halloween

Advertising Agency: The Marketing Store, Toronto, Canada
Creative Directors: Michael Oliver, Travis Shorrock
Art Director: Travis Shorrock
Copywriter: Will Hasenkrug
CGI: Brett Simms
Retouching: Brett Simms
Modeling: Rowan Simpson
Published: October 2011

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16 comments

vote4pedro's picture
vote4pedro
4601 pencils

Pretty picture. Not much of an idea.

Kutberk's picture
Kutberk
55 pencils

Nice art direction and idea

Ron Burgundy's picture
Ron Burgundy
1636 pencils

gorgeous photoshop

NicoCiego's picture
NicoCiego
1035 pencils

yep, of course we expect more than that, especially for a brand like Guinness.

Me in Montreal's picture
Me in Montreal
60 pencils

Gorgeous visual, but no idea.

visceral's picture
visceral
27 pencils

Awesome art direction!!!

fernandofumey's picture
fernandofumey
15 pencils

i want to print it.. not such a good idea indeed.

fernandofumey's picture
fernandofumey
15 pencils

i want to print it.. not such a good idea indeed.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

There is an idea but it's incorrect and forced, geez. Guinness has nothing to do with pumpkins.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

unless you drink it OUT of a pumpkin, and to be honest a pumpkin full of Guinness sounds about right, right now

Big_City's picture
Big_City
10 pencils

Very nice art direction. Let's not get too literal here people. Seriously... it's an ad promoting Guinness consumption during the Halloween season. I get it. It's simple, and it makes me stop and look at the pretty picture. Mission accomplished. Let's move on.

ace85le's picture
ace85le
3939 pencils

Pretty visual. No idea.

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Billoughsby's picture
Billoughsby
5091 pencils

I'd say the finessed visual almost saves this most ordinary "Let's do something seasonal" ad.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
5498 pencils

Trick! This needs a much stronger connection between Guinness and Halloween to work.

Will Think for Salary

morse's picture
morse
15910 pencils

Boo! Looks great but boring...

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