14 comments

Davosk's picture
Davosk
4815 pencils

Making things to look like a Guiness beer is getting too predictable. It's like the Absolut bottle. Tired.

dog-fleas-in-davosk's picture
dog-fleas-in-davosk
6 pencils

Ivan, can you take this boring sourgrape outta here, please.

Davosk's picture
Davosk
4815 pencils

When people start to use my login name as part of theirs, it's very flattering no matter how nasty they think they're being.
It's better to be noticed than to not be.
Yooou guuuys.

andrej dwin's picture
andrej dwin
937 pencils

well, they've got this longtime concept (just like absolut had).
your comment actually points out something interesting about ad creativity (or it's perception).
to be considered truly original, you have to innovate as much as possible. and having a concept isn't much of help in this respect.
on the other hand, a concept is exactly what helps the ads work in real world. because if you look at it (even if you've just seen it as a tiny thumbnail before you've clicked on it), you instantly know what it is advertising. that's what I call good creativity (among with a bunch of other criteria that has to be met first).
also, absolut, the economist, guiness, apple's think different (?)... these campaigns are the most popular among creatives and I'd go as far as to claim that's exactly because they weren't a one-off print idea, but a hell of a creative concept.

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axelk's picture
axelk
286 pencils

true. but still this is very good.

ispeak's picture
ispeak
90 pencils

nice. If i want to imagine the head band as froth too.

Bakunin's picture
Bakunin
85 pencils

did that man had a strong sunbath?

kgeiger's picture
kgeiger
7230 pencils

Next.

Rog's picture
Rog
6092 pencils

Tend to agree with Davosk.
Not one of their best.

>>>> That's not an ad. THIS is an ad.

joanna gorilla's picture
joanna gorilla
88 pencils

Agree with you, Rog

down syndrome davosk's picture
down syndrome davosk
24 pencils

Hahahahaha!

supertrooper's picture
supertrooper
20 pencils

Corker. Wish I'd done it.

bara bara baez's picture
bara bara baez
148 pencils

I has a dream ... I wish I has done it.

iT-iS-i's picture
iT-iS-i
1721 pencils

The ears are a bit of a bummer... But none the less, still guinness.

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

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