Guinness: Rory
Every man has a dark side. Guinness
Advertising Agency: BBDO Shanghai, China
Creative Directors: WF Leong, Andrew Lok, John So
Art Directors: Yohan Si, WF Leong
Copywriters: Andrew Lok, WF Leong
Illustrator: Edwin Ho
Photographer: Edwin Ho
Additional credits: Rick Doerr
Published: September 2009



Comments
Sorry for being rude, but I can't believe someone spend money for such a lame, old, boring idea.
Rude? Not really, you're damn right.
I agree, it's no Guiness style at all...
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Black or white? Oreo? Kiss? 2 face? Batman begins? Crazy melanine? New campaign ipod, PSP, Benetton? DUH???? Sorry, but "this is it". NEXT!!
"Si eres buen copy, presiona alt + F4"
Ar4t is good, but concept is too far
Before opening the thumbnail I thought it could be a great idea. But it's not.
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I bet it´s a fake ad.
Worst Guiness ad I've seen.
The colors must be inverted. We don't see the white part, taking the photograph on the other angle would be better.
Weird choice you did...
Great art
Alexander Bickov Personal portfolio | Twitter | Facebook | Blog
made for chinese market; guiness goes great with chicken feet.
gay.
Just my one cent.
and? what an intelligent way to criticise an ad
the disappointment that one faces after seeing the actual ad
by clicking its thumbnail version is h u g e!!!!!!
and that too GUINESS...
maaan, advertising's changing a helluva lot.
& not all towards betterment...
in fact this is a scary ad, and not appealing at all...
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terrible
No insight at all, bad art, bad idea, bad concept
It's... ugly, isn't it?
Tuyo Jydtep
yes damn ugly, an ad without an strong insight
good execution tho excelling on being sooo..oooo literal. takes the edge off guiness.
is this a man's picture????
i appreciate the basic insight
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~ Quite obviously, I have gathered no moss ! ~
great art, but that's not an ad...
it should be presented in a photo exhibition, not in a magazine. because it's definitely not doing the communication.
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