hmmmm. i definitely prefer talking about beer in terms of beer, not other foods. the art direction is neat, but a killer photo of pint glass of guiness would be far more compelling for me.
A classical brand in an 'it's different mode', call it renovation,
call it what you will, this is how it should be done if you want change, not Kamasubra, or Viabra
( Read: The Wonderbra campaign which tried rejigging its classical advertising
with inane word play) I know ppl think this is copy of an old campaign but it's
still worth its salt! Don't you think?
I just love the fact that the headline/tagline is huge and not like it is in fashion today to have it tiny. And, most importantly it still works at this big size surprisingly.
Comments
good campaign
not quite like regular guinness ad standed. not so good not so bad.
4.5
kt
I’ve seen this several times, twice with Heineken and a two or three other beers I can’t remember.
<<>><<>>
Guiness was first though, These ads are many years old and were created by the UKs number 1 agency AMV BBDO. Shame other beverage companies copied.
bah.
guinness is for kids now?
hmmmm. i definitely prefer talking about beer in terms of beer, not other foods. the art direction is neat, but a killer photo of pint glass of guiness would be far more compelling for me.
nice!
A classical brand in an 'it's different mode', call it renovation,
call it what you will, this is how it should be done if you want change, not Kamasubra, or Viabra
( Read: The Wonderbra campaign which tried rejigging its classical advertising
with inane word play) I know ppl think this is copy of an old campaign but it's
still worth its salt! Don't you think?
I just love the fact that the headline/tagline is huge and not like it is in fashion today to have it tiny. And, most importantly it still works at this big size surprisingly.
D&AD lads... about 4 years ago. its a poster campaign from amv. i thought it was cute first time i saw it. still is.
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