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thirty6chambers's picture
1464 pencils

wow. this is really horrible.

Rog's picture
6094 pencils

Why? It's soooo Guinness, just by glancing at it.
Simple, clear little twist through the pneumonic.

>>>> That's not an ad. THIS is an ad.

thirty6chambers's picture
1464 pencils

it's not much of an idea, to say the least. they're probably better off showing me a real glass of guiness that's floating. i don't want to be drinking dirty clouds, moths or crow feathers.

Rog's picture
6094 pencils

It is an acquired brand (taste), 36!
Most people wouldn't like the look of it normally.
It looks like liquid Vegemite to me.

I think you're being a little too literal here.
The message is calorie/lightness.Not taste. :)

>>>> That's not an ad. THIS is an ad.

thirty6chambers's picture
1464 pencils

yes, i realize that. i can read. my point was that i don't want to be thinking about moths when i drink my beer. i don't know about you but i prefer the look of real guiness beer over a bunch of dirty moths and crow feathers.

jennywhx's picture
1142 pencils

the dark/black cloud remind me the smelly polluting smoke from the nearby factory.
i thought Guinness is now targeting little girl/guy with dreams?

Rog's picture
6094 pencils

People. Read the taglines, please.

>>>> That's not an ad. THIS is an ad.

Chocolat's picture
288 pencils

the message is crystal clear, true. Bu the art is a bit strange...grimy clouds and dusty feathers....err, maybe not! :-{

johann.s's picture
112 pencils

maybe it´s irony :) but who cares about the calories when you drin beer!? yes, maybe the peoples who go to mc donalds and order salad ;)

thirty6chambers's picture
1464 pencils

the people who drink 100 bottles a week. but i guess the weight issue should be the least of their concerns then.

Rog's picture
6094 pencils

FFS. Hands up anyone who's actually HAD a Guinness.

>>>> That's not an ad. THIS is an ad.

ivan's picture

Loving it.

Ivan Raszl, admin of AotW

popdistortion's picture
1594 pencils

Mmmmmh... Guinness. Have to say that people are taking the ad way to literal. I don't believe that the consumer will think 'dirty clouds, bah!'. Having that said, it isn't the best of Guinness beer ads.

slim's picture
1047 pencils

Idea is much more forced than past Guinness ads. I was expecting so much yet am left so disappointed.
I need a Kilkenny.

Conceptual-eyes's picture
1475 pencils

Draught Guinness has 210 calories not 125 therefore it is not light. It is very high in calories. The ad is a lie.

mrtalented's picture
2175 pencils

looks like polluted beer.

mikelite's picture
1031 pencils

with that lineup & the equity of Guiness, I expect much much more. There's really no excuse for this kind of mediocrity.

TimOxC's picture

The idea of this Ad is to show you that guiness is lighter. This is shown using a visual metophore. Clouds are ment to be light and so is the guiness. The colour of the clouds is to make a picture of a pint of guiness.

Guiness is not a dirty drink. It has an aquired taste and has conditions at which it should be drunk.

toomuchflystyles's picture
121 pencils

Rog, it's a mnemonic. "Pneumonic" suggests a lung ailment.

Mediocre for Guinness.

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