Guinness. Only 125 calories.
Advertising Agency: BBDO, New York, USA
Creative Directors: Dan Kelleher, Eric Silver, David Lubars
Art Director: Jerome Marucci
Copywriter: Ari Weiss
Illustrator: Amy Bartlett Wright
Via: elmaltshift
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19 Comments
wow. this is really horrible.
Why? It's soooo Guinness, just by glancing at it.
Simple, clear little twist through the pneumonic.
Problem?
>>>> That's not an ad. THIS is an ad.
it's not much of an idea, to say the least. they're probably better off showing me a real glass of guiness that's floating. i don't want to be drinking dirty clouds, moths or crow feathers.
It is an acquired brand (taste), 36!
Most people wouldn't like the look of it normally.
It looks like liquid Vegemite to me.
I think you're being a little too literal here.
The message is calorie/lightness.Not taste. :)
>>>> That's not an ad. THIS is an ad.
yes, i realize that. i can read. my point was that i don't want to be thinking about moths when i drink my beer. i don't know about you but i prefer the look of real guiness beer over a bunch of dirty moths and crow feathers.
the dark/black cloud remind me the smelly polluting smoke from the nearby factory.
i thought Guinness is now targeting little girl/guy with dreams?
http://jennywhx.blogspot.com jwhx:Visionary
People. Read the taglines, please.
>>>> That's not an ad. THIS is an ad.
the message is crystal clear, true. Bu the art is a bit strange...grimy clouds and dusty feathers....err, maybe not! :-{
maybe it´s irony :) but who cares about the calories when you drin beer!? yes, maybe the peoples who go to mc donalds and order salad ;)
www.p-design.info
the people who drink 100 bottles a week. but i guess the weight issue should be the least of their concerns then.
FFS. Hands up anyone who's actually HAD a Guinness.
>>>> That's not an ad. THIS is an ad.
Loving it.
Mmmmmh... Guinness. Have to say that people are taking the ad way to literal. I don't believe that the consumer will think 'dirty clouds, bah!'. Having that said, it isn't the best of Guinness beer ads.
http://www.reinhardkrug.de/
Idea is much more forced than past Guinness ads. I was expecting so much yet am left so disappointed.
I need a Kilkenny.
Draught Guinness has 210 calories not 125 therefore it is not light. It is very high in calories. The ad is a lie.
looks like polluted beer.
with that lineup & the equity of Guiness, I expect much much more. There's really no excuse for this kind of mediocrity.
• http://mikelightman.com/blog •
The idea of this Ad is to show you that guiness is lighter. This is shown using a visual metophore. Clouds are ment to be light and so is the guiness. The colour of the clouds is to make a picture of a pint of guiness.
Guiness is not a dirty drink. It has an aquired taste and has conditions at which it should be drunk.
Rog, it's a mnemonic. "Pneumonic" suggests a lung ailment.
Mediocre for Guinness.