Guinness: Brayden

Every man has a dark side. Guinness

Advertising Agency: BBDO Shanghai, China
Creative Directors: WF Leong
Art Directors: WF Leong
Copywriters: WF Leong
Illustrator: Edwin Ho
Photographer: Edwin Ho
Additional credits: Rick Doerr
Published: September 2009

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14 comments

Brain-Art's picture
Brain-Art
1101 pencils

Are you guys trying to connect your Brand with the "Dark Side" of it's Target? Ummm... I don't know... I just don't like it

federo's picture
federo
781 pencils

Im not clever enough to appreciate the idea but I really love this images

Guest's picture
Guest

Is Guinness targeting the gay market now?

Cheloveco's picture
Cheloveco
54 pencils

No parece un aviso de Guinness

silvi's picture
silvi
4172 pencils

No parece un hombre.

nepstein's picture
nepstein
197 pencils

Your men look like women.

STRTLRS's picture
STRTLRS
1607 pencils

These "men" have a gay side too...

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I think, therefore... yeah.

beingofageoldgrace's picture
beingofageoldgrace
339 pencils

very arty and no good idea, but i kinda like the visuals

cp's picture
cp
354 pencils

great visual, but not very comfortable with dark side copy

Corbeen's picture
Corbeen
1088 pencils

not good at all. not even the visual. nothing with guinness ...its a miss.. sorry guys.

Guest's picture
Guest

I wonder if they were going for some "dark" Picasso reference here.

kergu's picture
kergu
6790 pencils

por qué no es un chino? si es para shanghai?
why he isn´t Chinese

soya2's picture
soya2
134 pencils

HE's just a kid....

rolling.stone's picture
rolling.stone
2740 pencils

copy is saying real truth not sure about visual

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