Every man has a dark side. Guinness
Advertising Agency: BBDO Shanghai, China Creative Directors: WF Leong Art Directors: WF Leong Copywriters: WF Leong Illustrator: Edwin Ho Photographer: Edwin Ho Additional credits: Rick Doerr Published: September 2009
Are you guys trying to connect your Brand with the "Dark Side" of it's Target? Ummm... I don't know... I just don't like it
Im not clever enough to appreciate the idea but I really love this images
Is Guinness targeting the gay market now?
No parece un aviso de Guinness
No parece un hombre.
Your men look like women.
These "men" have a gay side too...
..............................................
very arty and no good idea, but i kinda like the visuals
great visual, but not very comfortable with dark side copy
not good at all. not even the visual. nothing with guinness ...its a miss.. sorry guys.
I wonder if they were going for some "dark" Picasso reference here.
por qué no es un chino? si es para shanghai? why he isn´t Chinese
HE's just a kid....
copy is saying real truth not sure about visual
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~ Quite obviously, I have gathered no moss ! ~
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14 Comments
Are you guys trying to connect your Brand with the "Dark Side" of it's Target? Ummm... I don't know... I just don't like it
Im not clever enough to appreciate the idea but I really love this images
Is Guinness targeting the gay market now?
No parece un aviso de Guinness
No parece un hombre.
Your men look like women.
These "men" have a gay side too...
..............................................
very arty and no good idea, but i kinda like the visuals
great visual, but not very comfortable with dark side copy
not good at all. not even the visual. nothing with guinness ...its a miss.. sorry guys.
I wonder if they were going for some "dark" Picasso reference here.
por qué no es un chino? si es para shanghai?
why he isn´t Chinese
HE's just a kid....
copy is saying real truth not sure about visual
-------------------------------------------------------------------
~ Quite obviously, I have gathered no moss ! ~