Every man has a dark side. Guinness
Advertising Agency: BBDO Shanghai, China
Creative Directors: WF Leong, Andrew Lok, John So
Art Directors: Yohan Si, WF Leong
Copywriters: Andrew Lok, WF Leong
Illustrator: Edwin Ho
Photographer: Edwin Ho
Additional credits: Rick Doerr
Published: September 2009
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Comments
Are you guys trying to connect your Brand with the "Dark Side" of it's Target? Ummm... I don't know... I just don't like it
Im not clever enough to appreciate the idea but I really love this images
Is Guinness targeting the gay market now?
No parece un aviso de Guinness
No parece un hombre.
Your men look like women.
These "men" have a gay side too...
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http://twitter.com/STRTLRS
very arty and no good idea, but i kinda like the visuals
great visual, but not very comfortable with dark side copy
not good at all. not even the visual. nothing with guinness ...its a miss.. sorry guys.
I wonder if they were going for some "dark" Picasso reference here.
por qué no es un chino? si es para shanghai?
why he isn´t Chinese
HE's just a kid....
copy is saying real truth not sure about visual
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