18 comments

Lee Clow's picture
Lee Clow
46 pencils

Has to be one of the most
amazing baselines ever written.
Been allowing for great work for
so many years. Rock on.

greycells1's picture
greycells1
82 pencils

this is cool!
idea compliments the one in the visual!

HV's picture
HV
212 pencils

Once again, brilliant work from BBDO London on Guinness!

Topnodge!!

copycomoelcopi's picture
copycomoelcopi
822 pencils

great concept. fine solution. beautiful work.

Nesquik's picture
Nesquik
32 pencils

Hats off

RAZ21's picture
RAZ21
257 pencils

brilliant

BozzaNova's picture
BozzaNova
49 pencils

and the line really reflects the charactor of Guinness...
(when asking for Guinness, you've to wait a bit longer than other beers.)

Ag's picture
Ag
305 pencils

Because of the froth, right?? It takes longer to go down... Is that right?

ellehcimeo's picture
ellehcimeo
3522 pencils

yes.
if you have never ordered one, may i encourage you to do so. it is an aquired taste, but well worth it. a tip, go with someone who knows where to get a good pour, some pubs don't give a crap about the art of pouring a Guiness.
Cheers!

a note on the creative, this one is the very best out of the series, the others look like "ugly sisters". (a term used here often to describe how one piece in a campaign works so much better than the other two. not trying to offend anyone)

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I agree that the other two don't even come close to this execution. THe beauty of this one is the very subtle change in Einstein. THe other two are in-your-face. There's nothin on the moon, then suddenly there's a person there. Doesn't have the subtlety that this one does, and that's what makes it great for me.

ellehcimeo's picture
ellehcimeo
3522 pencils

you articulated that beautifully. thank you. :)

Conceptual-eye's picture
Conceptual-eye
99 pencils

Thumbs up BBDO!

Amigo's picture
Amigo
43 pencils

nice!

copywriter.txt's picture
copywriter.txt
828 pencils

Great work. I don't expect nothing less from AMV.

Joe76's picture
Joe76
772 pencils

I love this one! Simply, nice and brilliant.

Cheers BBDO!

msred's picture
msred
491 pencils

this ones my favorite - tis great.

likethathow's picture
likethathow
18 pencils

Just becos it is by famous agency do not mean the idea is good.
This campaign is weakest I see before for this brand. Like work from school people.

liar's picture
liar
386 pencils

Sorry dude, after all the explaination, I still can't feel the greatness. How am I suppose to feel this one is great at all?

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