A. J. SMITH's picture
2834 pencils

Very cool and stylish, I like it.

Another goody for guinness, I wish we had them as a client.

It's only an ad.

Bye's picture
1466 pencils

What's the relevance to Guinness? This line worked for the commercial, which had relevance to the beer, this is as random as can be. Could be for any damn whiskey or wine, or anything that shares that proposition. Lot's of things get better over age.

warzzan's picture
2 pencils

Guinness, is typicaly poured in 2 stages (3 traditionally) this means you have a bit of a wait to get your pint. Sure whisky ages but its not the same thing, most people dont wait 25 years for their whisky but everyone waits their 5 mins for a pint of guinness. - Often feels like 20 mins ;o)

Bye's picture
1466 pencils

Oh dear, I stand corrected, didn't know that. I should drink more. I do still think it's a tad too general.

ivan's picture

Thanks! :)

Slashh's picture
294 pencils

If the "waiting for your pint" theory is the true, then these ads are preaching to the converted. And despite what the tag line says, these ads clearly say evolution. Not waiting. And that's all I see-yet another evolution ad.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Brand message reinforcement is what it is. Just keep hammering home their positioning over and over. And if they can win some additional converts along the way, all the better for it.

On the heels of their cult-level success of "Noitulove" spot, I think either the client or the agency at one point decided to somehow keep the concept alive for their subsequent work. And that's exactly what these are.
I think you're partially right about the disconnect between the "waiting" and the whole "evolution" of various objects. They are, after all, two inherently different ideas. But the fact that "Noitulove" combined them so seamlessly together and the recognition it got on the awards circuit all over the world, probably made it hard for them to let go of the "seemingly" perfect marriage of the ideas.

For that reason, I think their recent "Hands" is a fantastic tv spot because it simply focuses on the concept of "waiting" (killing time), giving the old thumb-twiddling/finger-tapping a brand new twist.

But the "Surfer" spot will always remain, in my book, as THE ULTIMATE for the brand. One of the greatest television commercials of ALL TIME. Period.

A. J. SMITH's picture
2834 pencils

I disagree.

People like Guinness ads especially along the 'waiting'/'evolution' train of though, so why fix it if it ain't broke?

I feel that these are an interesting extension of Guinness' already successful strategy, so thats cool!

Also, the 'evolution' route, in my opinion, easily communicates 'waiting' as a notion for this established brand identity, especially in this increasingly ad savvie world.

It's only an ad.

Punch's picture
614 pencils

Excelentes analogías. Sí me hace falta el look and feel de la marca. En ese sentido no le doy tanto mérito.

"Aquí también se opina en español".

"no silencies lo que no sabes expresar".

bompa's picture
318 pencils

me gusta toda la campaña, guinness lo hizo una vez más.

orto's picture
26 pencils

Esta campaña no hubiese funcionado sin el apoyo que le da la televisión,
y mucho mas que gano un gran prix en Cannes.
Realmente esta idea sirve para cualquier otro producto que haya pasado por
un proceso para llegar a ser bueno

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

just good, cause there is a guinnes logo (right corner, you see it?). Why the hell should i drink this beer?

A. J. SMITH's picture
2834 pencils

Because it turns your turds black, and solid llike a lump of coal.

It's only an ad.

Have Heart's picture
Have Heart
922 pencils

"Good things come to those who wait" is one of my favorite copies of all time. Allows sop many great ideas.

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