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Published/Aired: 
March 2007
Description: 
Advertising Agency: Wieden + Kennedy, London, UK
Executive Creative Director: Tony Davidson
Creative: Ian Perkins, Sophie Bodoh
Creative Directors: Michael Russoff, Marc Shillum
Producer: Joanna Borton

Comments (11)

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Highest Rated

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

Agree. I think it's the intention to point out exactly that message, and therefore the colorful design is just.
Besides: It looks great!

tom1977's picture
tom1977
Activity Score 64

People look up to you guys. What are you doing? Are you really proud of this? Front page idea mmm dont think so...sorry

Erik's picture
Erik
Activity Score 88

But why is it wrong then?
I think it's a good campaign. Not wow fuckin great like Honda.
But it is a nice beautifully designed print ads. I wanna look at and study them.
Sometimes graphic design make nice print ads too.

ivan's picture
ivan

Maybe you can provide some constructive criticism? I don't think anything wrong with these. In fact I feel they are fresh and to the point.

No fixed abode's picture
No fixed abode
Activity Score 380

I like them. Very campaignable and I think there is a lot of scope to push beyond these kind of obvious statements. Nice Art D though

Rog's picture
Rog
Activity Score 6082

This is better. Cleverness. Impact. Engagement.
Clearly positions the G against UK's tabloids too.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

deep_tracy's picture
deep_tracy
Activity Score 588

i guess the idea and copy are ok. it's just those ugly colors, which probably the client insisted on.

nuclearshower's picture
nuclearshower
Activity Score 233

No offence trace, but i think the colors are just fine and nice. I colour impact is good

teenie's picture
teenie
Activity Score 1894

I'm not sure about the "ugly colours" comment - you've got every colour under the sun there! Something for everyone.

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

Agree. I think it's the intention to point out exactly that message, and therefore the colorful design is just.
Besides: It looks great!

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

Here even 9.5/10.

Thiago Aranha's picture
Thiago Aranha
Activity Score 121

Beautiful design that passes out the idea... love it

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