Guardian: Listening to lots

Advertising Agency: Wieden + Kennedy, London, UK
Executive Creative Director: Tony Davidson
Creatives: Ian Perkins, Sophie Bodoh
Creative Directors: Michael Russoff, Marc Shillum
Producer: Joanna Borton

March, 2007

12 comments's picture
34 pencils

Do copywriters and art directors work TOGETHER nowadays? Seems like the copy was made first and then....? Colours yeah but..

Shut Theory's picture
Shut Theory
515 pencils

i agree, copy seems to be there in seperate... but i think it came after :) the idea was put forward, the design and direction came second, the copy came last... and the poor guy had to come up with something... but come to think of it, the design of the three ads is colorful in ways that sort of "books" the look for the Guardian, in other words they can splash few colors on a big billboard and they dont even have to say a word next time, it is there trademark now, so copy doesnt seem to be important at all

BozzaNova's picture
49 pencils

what makes you think that they don't work together?
no offence, but i really want to know what makes you think....

ivan's picture

I want to know that too. I think they work together perfectly.

Rog's picture
6082 pencils

I'm with Bozza & Ivan on this one.
The 'fact/opinion' ads a bit dodgy, but this is clicking.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

tom1977's picture
64 pencils

If i had to like one of this ads this will be it.

Erik's picture
88 pencils

See. It's more a design print than just regular photo idea print.
The copy obviously work together. Really nice new works for Guardian since they've won the pitch.

jungleraven's picture
291 pencils

this one is the best of th campaign...

Corona Raymaker's picture
Corona Raymaker
549 pencils

Another 9/10.

Thiago Aranha's picture
Thiago Aranha
121 pencils

Yeah, why do you think that??

And I don't know why there's so much people bitchin' about the colors... I simply love it!!

Corona Raymaker's picture
Corona Raymaker
549 pencils

"Yeah, why do you think that??"
Was that question appointed to me?

Javi Ending's picture
Javi Ending
130 pencils

I don't know the brand very well so i won't comment on the art direction, but i love the copy! This is my favorite ad of the campaign because of the copy.

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