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Fact and opinion

Published/Aired: 
March 2007
Description: 

Print advertisment created by Wieden + Kennedy, United Kingdom for Guardian, within the category: Media.

Advertising Agency: Wieden + Kennedy, London, UK
Executive Creative Director: Tony Davidson
Creative: Ian Perkins, Sophie Bodoh
Creative Directors: Michael Russoff, Marc Shillum
Producer: Joanna Borton

Comments (10)

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Highest Rated

kagzmainah's picture
kagzmainah
Activity Score 631

i love the campaign

addyhoch10's picture
addyhoch10
Activity Score 2592

these colours are killing me. doesn't really look like the appearance of a reliable newspaper.
oh, and the copy's just a big fat lie. but hey, the heck with it.

ivan's picture
ivan

The Guardinan always was a little off-beat. Check out this video:
http://adsoftheworld.com/media/tv/guardian_new_thinking

addyhoch10's picture
addyhoch10
Activity Score 2592

you're right. and i loved this video!

BozzaNova's picture
BozzaNova
Activity Score 49

i heard that the colours used in the ad are the colours of sections in newspaper.
that's the reason why...

tom1977's picture
tom1977
Activity Score 64

That might be the reason...anyway i dont think its powerful.

Tapper's picture
Tapper
Activity Score 490

Is this another attempt to get people to debate and share their opinion online? Please not again. Orange, AOL, which rightious brand next. Sounds very Tesco-ey tov also. Otherwise a bit dull really. No? Please share your opinion online then.

Strip. Strip. Strip.

Rog's picture
Rog
Activity Score 6082

Not intelligent enough for me.
Especially coming from W&K.
Find that topical line that splits, to illustrate the point.
This a bit "duuhhh"... and too design-based.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

10/10.
I love this.

Thiago Aranha's picture
Thiago Aranha
Activity Score 121

I like it too.

kagzmainah's picture
kagzmainah
Activity Score 631

i love the campaign

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