Guardian Dental Floss: Bull

Don't let food get in between.
Guardian Dental Floss.

Advertising Agency: DDB, Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Aaron Koh
Chief Client Officer: Rowena Bhagchandani
Photographer: Emilio Bianchi
Illustrator: Bomboland


morse's picture
16265 pencils

Art direction is awesome.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture
3939 pencils

Art is alright but concept is kind of weak.


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Ron Burgundy's picture
Ron Burgundy
1636 pencils

i love paper craft...although, i lose the guy in the background and I feel this take on the art direction is cool, but somehow for my taste doesnt fit....also are there pyramids in the background?...ok over all, and congrats getting on AOTW

atb2005's picture
13567 pencils

More like rocks.. if we have a beach here :))

bhuvneshwar.chd's picture
991 pencils

good one.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Geimima's picture
815 pencils

Love it, Joji.. and the team. like it

life is a playground

Jagged's picture
24 pencils

Don't get the concept. Food gets in your teeth and floss helps to get it out,
but it cant prevent it.

MidasTouch's picture
1024 pencils

I like the art direction. Very sweet.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Boxey's picture
8885 pencils

The paper craft is nice, but the concept is expected. We've been seeing a lot of the animals that represent the food lately for floss ads.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

absolutely agree

kleenex's picture
30938 pencils

nice art.

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