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12 comments

Zelao's picture
Zelao

Like it.
But sounds more like self help program. Doesn't have much to do with Soda.
I like anyway.

Rog's picture
Rog
6094 pencils

Pass the tissues.

>>>> That's not an ad. THIS is an ad.

Guest's picture
Guest

Another sperm idea. -_-"

www.ad-dig.com

abs's picture
abs

nope , this is sad......

belqin's picture
belqin
29 pencils

Nice and effective ads ;)

chz's picture
chz
8 pencils

aha! so Spermatozoids can swim really well..... show the world that you are a spermatozoid that can do what else....???
Pointless

zorba's picture
zorba

it's not pointless...

it's not the spermatozoid that can do more...
it's abou showing that you are MORE than just a spermmatozoid...

Got it?

mapliopl's picture
mapliopl
146 pencils

So, are they basically saying: "By drinking guarana you'll show that your worthless life means something"?

That's pathetic... I'm sorry, being brazilian and all, but the copywriting from DM9 is completely ridiculous...

Barkach's picture
Barkach
199 pencils

Amazing art direction.

I'm not familiar with the product, but I believe Guaraná Antartica is soda/energy drink, if it's so, the copy fits perfectly.

chuck's picture
chuck

This campaign is not based on something about the product.

It's based on the target.

They wanted to target teenagers and young adults, hence the "attitude" tone.

The whole campaign is like that, and the tag says: It is what it is.

Guaraná is a very popular soda in Brazil, so they can actually manage to do that.

The ads themselves are not amazing, so I have no idea why they were submitted.

Rog's picture
Rog
6094 pencils

You nailed the problem in 2 sentences, Chucky.

A fucked strategy is what it is.

>>>> That's not an ad. THIS is an ad.

r@dicalM's picture
r@dicalM

Nice ads. fckng A artwork, ok copy

(it seems to me that they don't translate well)

but above all a great tagline problem.

"it is what it is"... wtfck!

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