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14 comments

Pouts's picture
Pouts
691 pencils

Nice. That's powerfull Design!!! Swiss

Chris's picture
Chris
1987 pencils

good ol swito

philippertl's picture
philippertl
656 pencils

I love the idea and the execution.
Beautiful!!!

www.prettymorning.co.uk

fersvax's picture
fersvax
1237 pencils

What will happen to the Swiss Army knives then? Will they dissapear?

FER.

Beatboxer's picture
Beatboxer
1519 pencils

Yeeeeeaaaaahhhh!

Nice, indeeeeed...

fractalrene's picture
fractalrene
1506 pencils

Powerful idea. The design looks good as well, but with a text line like that, you can take it to the max and create a stronger visual.

theredm's picture
theredm
252 pencils

The only thing I want is a slightly bigger bullet. You can't tell the direction it's headed right off the bat. Other than that, smashing design!

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

But...debate is not the stronger weapon. Sure, we'd all like it to be, but it's not. That guy could present his strongest argument in a clear, calm manner, and that gun would still blow his head off. And he's got his mouth open like he's about to wrap his lips around it.

back to the drawing board on this one I think.

theredm's picture
theredm
252 pencils

"And he's got his mouth open like he's about to wrap his lips around it."

Now that I've read your line Pauly, this ad seems a bit suicidal. If you didn't look closely enough, you couldn't tell what direction the bullet was going and it could be viewed as an ad for a suicide prevention hotline.

fractalrene's picture
fractalrene
1506 pencils

How much will a good argument last? Even when you blow the guy's head (like Kennedy, Lincoln, Galileo or Christ) the idea still exists. That's what I call power and that my friend, is stronger than any coward bullet.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I couldn't agree more, but the power of debate is stronger figuratively speaking, not literally. So they've got this image of a gun pointed at a guy's head, very literal, as though his head is going to stop the bullet, and that's where this falls apart for me.

fractalrene's picture
fractalrene
1506 pencils

Yeah, the line gives room for a more impressive or artistic execution, not that literal.

Laurent's picture
Laurent
289 pencils

this is really nice. great art direction

Babi's picture
Babi
154 pencils

I like it too even though it's hard to tell on the first look that the bullet is directed toward the gun and not the guy...
lalbumnpo.wordpress.com

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