GSK Panadol FluMax: War machine, 2

Advertising Agency: Ogilvy & Mather, Singapore
Art director: Kat Tan
Copywriter: Serene Loong

12 comments

Juan Cabral's picture
Juan Cabral
709 pencils

Nice visual, but generic concept.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

AmOgodzzz's picture
AmOgodzzz
826 pencils

I've never seen this done before for a cold/flu medicine. It's a great concept, especially to people like me who see treating a cold or flu as a war between me and the virus.
I love the art direction, too. Would translate really well as an online interactive thing where you could zoom in on the various "weapons" in the war on the sniffles.

Guest's picture
Guest

This device is being over used. Creating a mini world within a tablet or a cigarette:
here's another example: http://adsoftheworld.com/node/41910

Guest's picture
Guest

not very inspiring, though extreme art work.... the idea was forced.

Marlus Lau's picture
Marlus Lau
1807 pencils

This device is being over used. Creating a mini world within a tablet or a cigarette:
here's another example: http://adsoftheworld.com/node/41910

Exactly.

talkingisfree's picture
talkingisfree
2585 pencils

Buf... no!

Nclbs's picture
Nclbs
14 pencils

Cuanto tóxico!

jorj's picture
jorj
638 pencils

good

braindance's picture
braindance
36 pencils

great detail in the mini world, overall I like the concept

rolling.stone's picture
rolling.stone
2740 pencils

agree

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

theanc's picture
theanc
2778 pencils

Cool visual. Not great idea.

fondafo's picture
fondafo
418 pencils

cool!

Log in or register to post comments