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GSK Panadol FluMax: War machine, 2

GSK Panadol FluMax: War machine, 2
Your rating: None Average: 5.6 (22 votes)

Advertising Agency: Ogilvy & Mather, Singapore
Art director: Kat Tan
Copywriter: Serene Loong

12 Comments

Juan Cabral's picture 713 pencils

Nice visual, but generic concept.

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AmOgodzzz's picture 834 pencils

I've never seen this done before for a cold/flu medicine. It's a great concept, especially to people like me who see treating a cold or flu as a war between me and the virus.
I love the art direction, too. Would translate really well as an online interactive thing where you could zoom in on the various "weapons" in the war on the sniffles.

Guest's picture

This device is being over used. Creating a mini world within a tablet or a cigarette:
here's another example: http://adsoftheworld.com/node/41910

Guest's picture

not very inspiring, though extreme art work.... the idea was forced.

Marlus Lau's picture 1759 pencils

This device is being over used. Creating a mini world within a tablet or a cigarette:
here's another example: http://adsoftheworld.com/node/41910

Exactly.

talkingisfree's picture 1677 pencils

Buf... no!

Nclbs's picture 14 pencils

Cuanto tóxico!

jorj's picture 626 pencils

good

Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750

braindance's picture 36 pencils

great detail in the mini world, overall I like the concept

rolling.stone's picture 2750 pencils

agree

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theanc's picture 2697 pencils

Cool visual. Not great idea.

fondafo's picture 418 pencils

cool!

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