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Flu

Agency: 
Published/Aired: 
September 2012
Description: 

I lost my job because of the flu.
What if we treated other sick people as we treat HIV positives?

Print advertisment created by Filadelfia, Brazil for Grupo Vhiver, within the category: Public Interest, NGO.

Advertising Agency: Filadélfia Comunicação, Brazil
Production: Grupo Vhiver
Creative Director: Dan Zecchinelli
Art Directors: Rivadávia Coura, Lucas Queiroz
Copywriters: Flávio Chubes, Dan Zecchinelli

Comments (2)

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Highest Rated

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

A pior e a mais dura realidade!

andylefty's picture
andylefty
Activity Score 4535

I do think this is a major issue and commend them for trying to make a point.

I'm not sure it's the right way but haven't got a better solution. It's not terrible but won't change attitudes.

I think HIV is about fear. Even typing it makes me feel a bit awkward so tackle that.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

A pior e a mais dura realidade!

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