Grupo Vhiver: Cancer

My family left my because I have cancer.
What if we treated other sick people as we treat HIV positives?

Advertising Agency: Filadélfia Comunicação, Brazil
Production: Grupo Vhiver
Creative Director: Dan Zecchinelli
Art Directors: Rivadávia Coura, Lucas Queiroz
Copywriters: Flávio Chubes, Dan Zecchinelli

September, 2012


certaintly's picture
3994 pencils

your family and friends leave you if you get hiv???????

Roger Keynes's picture
Roger Keynes
5498 pencils

This whole campaign feels implausible. :(

The Jobless Writer
Will Think for Salary

NicoCiego's picture
1033 pencils

Well, if that's case, you can never call them family.

Fernando Fernandes's picture
Fernando Fernandes
1401 pencils

A pior e a mais dura realidade!

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