Grupo Vhiver: Cancer

My family left my because I have cancer.
What if we treated other sick people as we treat HIV positives?

Advertising Agency: Filadélfia Comunicação, Brazil
Production: Grupo Vhiver
Creative Director: Dan Zecchinelli
Art Directors: Rivadávia Coura, Lucas Queiroz
Copywriters: Flávio Chubes, Dan Zecchinelli
Published: September 2012

4 comments

certaintly's picture
certaintly
4060 pencils

your family and friends leave you if you get hiv???????

Roger Keynes's picture
Roger Keynes
5498 pencils

This whole campaign feels implausible. :(

Will Think for Salary

NicoCiego's picture
NicoCiego
1035 pencils

Well, if that's case, you can never call them family.

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

A pior e a mais dura realidade!

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