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Mandela

Published/Aired: 
December 2013
Description: 

Print advertisment created by 9mm Propaganda, Brazil for Grupo Ric, within the category: Professional Services.

A tribute to the man who gave life to freedom.

Advertising Agency: 9mm Propaganda, Florianópolis, Brazil
Creative Director: Alexandre Guedes
Art Director: João Libâneo
Copywriter: 
Anderson Nascimento

Comments (12)

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Highest Rated

mr.x's picture
mr.x
Activity Score 998

Because being imprisoned is a negative thing and the color black is often used as a negative color and white as positive.

Jaguar's picture
Jaguar
Activity Score 27

simple and genious. My god, it's GOLD!

Perkptar's picture
Perkptar
Activity Score 392

Simple y sentido homenaje.

Andrés Téllez V.
consumo|sentido

alecrespo's picture
alecrespo
Activity Score 157

Liba wins

baliais's picture
baliais
Activity Score 2608

Smart, but don't really like the execution.

kleenex's picture
kleenex
Activity Score 46865

I agree with you,.

mr.x's picture
mr.x
Activity Score 998

Smart but I don't like the execution either. It needs more work, the logo placement, the typography etc. And I would switch places on the background because the "2013" implies that he is now truly free and "1918" that he is a prisoner, so – black=prisoner and white=free. It would also give his death a more positive perspective. Rip Madiba.

italobarbiero's picture
italobarbiero
Activity Score 18

Why you see black as prisoner? Why not the other way? Don't you think that's exactly what they wanted to reflect here?

ancana22's picture
ancana22
Activity Score 276

I agree, The Rock!

mr.x's picture
mr.x
Activity Score 998

Because being imprisoned is a negative thing and the color black is often used as a negative color and white as positive.

iambusy's picture
iambusy
Activity Score 2219

what gold?? its ok

busy.

faissalo's picture
faissalo
Activity Score 728

Haha - bronze. Nice idea.

Nice init

ancana22's picture
ancana22
Activity Score 276

faissalo is good

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