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Steak & Grill Festival, Beef

Agency: 
Published/Aired: 
September 2009
Description: 

Print advertisment created by JWT, India for GRT Radisson, within the category: Food.

Advertising Agency: JWT, Chennai, India
Creative Director: Senthil Kumar
Art Director: Gerald Anith
Copywriter: Gerald Anith
Illustrator: Pravin Arasu, Sivakumar Chinnasamy
Studio Manager: Hari Kumar
Account Supervisor: Priya Bharath

Comments (16)

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Highest Rated

shitmonk's picture
shitmonk
Activity Score 465

i think it's good for the target, the people who gather in a festival to eat meat right? people who eat meat do not have the right to find this ad disturbing imo, we slaughter and eat them, that's that. cows are not human, so attributing human characteristics to cows makes it disturbing, why make us identify with cows? thats the problem here.

Davosk's picture
Davosk
Activity Score 4815

What utter crap!

vinciraj's picture
vinciraj
Activity Score 53

nice illustration and art direction

vinciraj's picture
vinciraj
Activity Score 53

nice illustration and art direction

whatthefudge's picture
whatthefudge
Activity Score 1266

Sorry JWT, but I have to agree with Davosk. The ads should be hiding, instead of the animals.

shortafella's picture
shortafella
Activity Score 1063

this is just LOW. this should make me want to eat steak and grill? in you dreams, pedro. in your dreams....

shortafella's picture
shortafella
Activity Score 1063

this is just LOW. this should make me want to eat steak and grill? in you dreams, pedro. in your dreams....

pulchinela's picture
pulchinela
Activity Score 1175

SAD!

Marlus Lau's picture
Marlus Lau
Activity Score 1808

This is the best illustration of the whole campaign and still the perspectives are crap! Send these illustrators to some arts school.

joelapompe's picture
joelapompe
Activity Score 3835

cow hidding because of a steak house or grill festival... is an idea done to death!!!!!!!!!!!!!!
here are some exemples : http://www.joelapompe.net/2010/02/17/bbq-cows-hide-calgary/

Geimima's picture
Geimima
Activity Score 824

all my tears for you.. funny but it could be more more better

life is a playground

rajesh_keyaar's picture
rajesh_keyaar
Activity Score 236

SUPER MA

akshaysrikar's picture
akshaysrikar
Activity Score 420

what are they trying to say.... to come for the festival or not to???

i mean, its bad enough we humans mass murder these creatures for a pure pleasure of consumption. but do you guys have to show it.

it just makes me feel bad. this is pure anti-advertising....

the only thing that impresses me is that the agency convinced their client with this.

shitmonk's picture
shitmonk
Activity Score 465

i think it's good for the target, the people who gather in a festival to eat meat right? people who eat meat do not have the right to find this ad disturbing imo, we slaughter and eat them, that's that. cows are not human, so attributing human characteristics to cows makes it disturbing, why make us identify with cows? thats the problem here.

IRONWORKS's picture
IRONWORKS
Activity Score 222

Idea not too bad, Illustration can be better.

ek kanya's picture
ek kanya
Activity Score 814

illustration is nice. whats wrong?

am an advertising junkie | read my flog at http://www.desicreative.com/forum

blackdog's picture
blackdog
Activity Score 9

very good idea but unfortunately its not yours.

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