GRT Radisson Hotels: Steak & Grill Festival, Beef

Advertising Agency: JWT, Chennai, India
Creative Director: Senthil Kumar
Art Director: Gerald Anith
Copywriter: Gerald Anith
Illustrator: Pravin Arasu, Sivakumar Chinnasamy
Studio Manager: Hari Kumar
Account Supervisor: Priya Bharath
Published: September 2009

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16 comments

Davosk's picture
Davosk
4833 pencils

What utter crap!

vinciraj's picture
vinciraj
48 pencils

nice illustration and art direction

vinciraj's picture
vinciraj
48 pencils

nice illustration and art direction

whatthefudge's picture
whatthefudge
1268 pencils

Sorry JWT, but I have to agree with Davosk. The ads should be hiding, instead of the animals.

shortafella's picture
shortafella
1055 pencils

this is just LOW. this should make me want to eat steak and grill? in you dreams, pedro. in your dreams....

shortafella's picture
shortafella
1055 pencils

this is just LOW. this should make me want to eat steak and grill? in you dreams, pedro. in your dreams....

pulchinela's picture
pulchinela
1054 pencils

SAD!

Marlus Lau's picture
Marlus Lau
1806 pencils

This is the best illustration of the whole campaign and still the perspectives are crap! Send these illustrators to some arts school.

joelapompe's picture
joelapompe
3424 pencils

cow hidding because of a steak house or grill festival... is an idea done to death!!!!!!!!!!!!!!
here are some exemples : http://www.joelapompe.net/2010/02/17/bbq-cows-hide-calgary/

Geimima's picture
Geimima
815 pencils

all my tears for you.. funny but it could be more more better

life is a playground

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

SUPER MA

akshaysrikar's picture
akshaysrikar
420 pencils

what are they trying to say.... to come for the festival or not to???

i mean, its bad enough we humans mass murder these creatures for a pure pleasure of consumption. but do you guys have to show it.

it just makes me feel bad. this is pure anti-advertising....

the only thing that impresses me is that the agency convinced their client with this.

checkhill's picture
checkhill
465 pencils

i think it's good for the target, the people who gather in a festival to eat meat right? people who eat meat do not have the right to find this ad disturbing imo, we slaughter and eat them, that's that. cows are not human, so attributing human characteristics to cows makes it disturbing, why make us identify with cows? thats the problem here.

IRONWORKS's picture
IRONWORKS
222 pencils

Idea not too bad, Illustration can be better.

ek kanya's picture
ek kanya
814 pencils

illustration is nice. whats wrong?

am an advertising junkie | read my flog at http://www.desicreative.com/forum

blackdog's picture
blackdog
9 pencils

very good idea but unfortunately its not yours.

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