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48 comments

Inverted's picture
Inverted
193 pencils

The dude and the girl in the illustration both look like they are on drugs :)
And that woman has huuuuge feet! haha!

Oh, and the ad sucks... i dont get what they are trying to tell me at all..

ahmedbahey's picture
ahmedbahey
59 pencils

SIMPLY THE CONCEPT HERE IS VERY EASY, WE PLAYED ON THE ATTRACTION OF A NEW AMAZING BABIES BRAIN STORE, THAT U’LL NEED TO CONTROL OVER UR BABIES STEPS…

We Appreciate Ur comments/Thanks and best regards
Ahmed Bahey\Creative Director . GREY\MENA NETWORK . ahmad.bahey@greybeirut.com

Dick Huges's picture
Dick Huges
939 pencils

Please explain your explanation.

Tracy s.derbaw's picture
Tracy s.derbaw
19 pencils

u don't need to simplify your concept, those who can't understand are not AOTW's daily users. keep on and good luck

ahmedbahey's picture
ahmedbahey
59 pencils

Thank you Tracy, i discoverd today that the problem wasn't the clients.hehe

Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

A.Bahey's picture
A.Bahey
58 pencils

If u realy can't understand the concept here , i think you have to leave aotw.

ahmedbahey's picture
ahmedbahey
59 pencils

Marcoooooo, thank you my friend for your support,
i saw ur last tv copy, it was really aggrissive and impreesive. good
Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

biabitch's picture
biabitch
298 pencils

or you could just explain it. because it seems those who DONT get it out number those who have been praising this ad but havent stated why.

Dick Huges's picture
Dick Huges
939 pencils

plz explain

Alistair C.'s picture
Alistair C.
692 pencils

at least if there were a pitfall in front of them...

DDaniel's picture
DDaniel
19 pencils

Nice art diction.. app effort

scarfinati's picture
scarfinati
830 pencils

dont get it

Heaven's picture
Heaven
88 pencils

Qué????
O es demasiado local o neta sólo lo entienden los creativos que lo hicieron...

Naaaada ss

Wordnerd's picture
Wordnerd
6662 pencils

Thought this could help: http://www.gbeducationaltoys.com.au/

however, it didn't. Are they saying kids are dumb? no idea what's going on

Twinsen1201's picture
Twinsen1201
50 pencils

Duhhh, you have to look at the really small alien in the back...

mrtalented's picture
mrtalented
2175 pencils

what?

phoamcor's picture
phoamcor
1284 pencils

this ad makes no sense.

harrison bruce's picture
harrison bruce
112 pencils

I plan on visiting 'Growing Brains' in hope mine will enlarge enough to understand this ad.

Tracy s.derbaw's picture
Tracy s.derbaw
19 pencils

Sorry Harrison, But i don't think that u'll never be able to understand the conceptualization., Sorry Again

ivan's picture
ivan

Wow! This one got some pretty low rating! :(

Ivan Raszl, admin of AotW

biabitch's picture
biabitch
298 pencils

because no one can understand it..

Temple's picture
Temple
10249 pencils

Simly the concept here is so easy that the copywriter needs to go out to every single reader of the ad and explain that the concept is so easy. The site needs to be renamed to fakeadsoftheworld.com

Dick Huges's picture
Dick Huges
939 pencils

the Paladin of the truth has spoken!!!

A.Bahey's picture
A.Bahey
58 pencils

nice concpet, selective photography, well done, dont let the fuckin comments stops you..good luck
Marco Luize
S.Creative Director/*BrweGroup

Andal's picture
Andal
863 pencils

ok, good luck, go on and whatever you want but please, stop doing nonsense ads.
_______________
Smart and Funny Signature.

_______________
It's so easy to critic.

Tracy s.derbaw's picture
Tracy s.derbaw
19 pencils

Direct and to the point, and that's it, And the art direction is very clear and elegant.
DIRECT CONCEPT, SIMPLE A.Direction

ahmedbahey's picture
ahmedbahey
59 pencils

thanks for your smart discription.
Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

krautland's picture
krautland
3225 pencils

this is not a "very simple concept" or "a play on [an] attraction."
this is cofused baby vomit.

then again it's grey, so whaddayaexpectanyway.
(0/10)

simon.gross's picture
simon.gross
541 pencils

If so many people are struggling to understand the work, surely that means it has failed as a piece of communication. These ads make absolutely no sense.

The closest I can get to understanding the concept is that if you shop at Growing Brains your baby will become so bright that it'll start telling you what to do, instead of the other way round.

But the idea is communicated poorly, and the art does nothing to assist it.

funky_frogii's picture
funky_frogii
2536 pencils

din get it

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

shades's picture
shades
78 pencils

I hurt my brain trying to understand WTF this means ..aaaargh!

Marwan's picture
Marwan
9 pencils

the three is good verry simply thought
well done
“Advertising is the art of convincing people to spend money they don't have for something they don't need.”

krautland's picture
krautland
3225 pencils

"Member for 3 hours 13 min"
is this some concerted effort by the agency not to look as lame as they are?

DDaniel's picture
DDaniel
19 pencils

Marwan, Final you R here with your own account,
Welcome Dueeee;s :)

DDaniel's picture
DDaniel
19 pencils

I think this series of ads are Great insight. and clear
Well done.!!!

krautland's picture
krautland
3225 pencils

you joined this site on the day you wrote your praise below all of the ads in this campaign, which incidentally are the only ones you have ever commented on. pretty transparent shit.

DDaniel's picture
DDaniel
19 pencils

How R U ?
nice to meet you here by chance !!

DDaniel's picture
DDaniel
19 pencils

truuuuuue :)
Cause i liked to post a comments, Especially for this one,
if u knew the brand, y'll act like me man

krautland's picture
krautland
3225 pencils

>if u knew the brand, y'll act like me man

bullshit. also the worst reason ever to hype a shit campaign.

ahmedbahey's picture
ahmedbahey
59 pencils

Thank U guys :)

Dick Huges's picture
Dick Huges
939 pencils

OK, STILL NO EXPLANATION. PLEASE I WANT TO UNDERSTAND.

Even people tha defended the ad couldn't explain it clearly. Please just a line telling what they mean. We deserve that.

lucas.zaiden's picture
lucas.zaiden
93 pencils

Jesus.... if you are the creative director, I've been wondering how many pizzas a day does the art director delivers per day...

I've never seen an Creative Director having to explain an ad... If it's happening... it must be very close to shit. And yes it is...

Nobody.

Wordnerd's picture
Wordnerd
6662 pencils

please stop posting on this campaign.. this is rediculous.

simon.gross's picture
simon.gross
541 pencils

Amen brother.

consolidated.db's picture
consolidated.db
545 pencils

i don't get it. at all. ok, it's for some sort of store/product/school that makes kids smart?
ok.
but what is going on in the image?
the kid doesn't look dumb nor smart. it's just standing there.
and the line 'dont let your baby lead the way?'
wouldn't you want your kid to get so smart that it can lead the way?

rebelscum's picture
rebelscum
2114 pencils

Marwan, DDaniel, Ahmed, Tracy...since you're all sitting in the same office anyway, stop the online cocktease and get to the circlejerk.

Grey does such cool shit...here. Obviously not the universal standard.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

kyc's picture
kyc
2 pencils

maybe the concept is that you are the one to take the baby to the store and not to let the baby leading you to it.

this is what i get after staring at it for quite some time and reading all the comments. too hard to understand

and btw, i'm not at Grey

ahmedbahey's picture
ahmedbahey
59 pencils

NOTE: THERE IS A MISTAKE IN THE PAGE TITLE; IT'S NOT GREY UAE.

Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

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