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Growing Brains: Beach
Don't let your baby, lead the way!
Advertising Agency: Grey - Mena Network
Creative Director / Copywriter: Ahmed Bahey
Art Directors: Mohamed Farid, Osama Mahran
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The dude and the girl in the illustration both look like they are on drugs :)
And that woman has huuuuge feet! haha!
Oh, and the ad sucks... i dont get what they are trying to tell me at all..
SIMPLY THE CONCEPT HERE IS VERY EASY, WE PLAYED ON THE ATTRACTION OF A NEW AMAZING BABIES BRAIN STORE, THAT U’LL NEED TO CONTROL OVER UR BABIES STEPS…
We Appreciate Ur comments/Thanks and best regards
Ahmed Bahey\Creative Director . GREY\MENA NETWORK . ahmad.bahey@greybeirut.com
Please explain your explanation.
u don't need to simplify your concept, those who can't understand are not AOTW's daily users. keep on and good luck
Thank you Tracy, i discoverd today that the problem wasn't the clients.hehe
Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com
If u realy can't understand the concept here , i think you have to leave aotw.
Marcoooooo, thank you my friend for your support,
i saw ur last tv copy, it was really aggrissive and impreesive. good
Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com
or you could just explain it. because it seems those who DONT get it out number those who have been praising this ad but havent stated why.
plz explain
at least if there were a pitfall in front of them...
Nice art diction.. app effort
dont get it
Qué????
O es demasiado local o neta sólo lo entienden los creativos que lo hicieron...
Naaaada ssshingon!
Thought this could help: http://www.gbeducationaltoys.com.au/
however, it didn't. Are they saying kids are dumb? no idea what's going on
Duhhh, you have to look at the really small alien in the back...
what?
this ad makes no sense.
I plan on visiting 'Growing Brains' in hope mine will enlarge enough to understand this ad.
Sorry Harrison, But i don't think that u'll never be able to understand the conceptualization., Sorry Again
Wow! This one got some pretty low rating! :(
because no one can understand it..
Simly the concept here is so easy that the copywriter needs to go out to every single reader of the ad and explain that the concept is so easy. The site needs to be renamed to fakeadsoftheworld.com
the Paladin of the truth has spoken!!!
nice concpet, selective photography, well done, dont let the fuckin comments stops you..good luck
Marco Luize
S.Creative Director/*BrweGroup
ok, good luck, go on and whatever you want but please, stop doing nonsense ads.
_______________
Smart and Funny Signature.
Direct and to the point, and that's it, And the art direction is very clear and elegant.
DIRECT CONCEPT, SIMPLE A.Direction
thanks for your smart discription.
Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com
this is not a "very simple concept" or "a play on [an] attraction."
this is cofused baby vomit.
then again it's grey, so whaddayaexpectanyway.
(0/10)
Hi Ahmed
Why did you choose English for this campaign?
Steve
> AdCracker - interactive tools to trigger ad ideas.
If so many people are struggling to understand the work, surely that means it has failed as a piece of communication. These ads make absolutely no sense.
The closest I can get to understanding the concept is that if you shop at Growing Brains your baby will become so bright that it'll start telling you what to do, instead of the other way round.
But the idea is communicated poorly, and the art does nothing to assist it.
din get it
Dude...seriously...what the f**k does this ad mean?
I hurt my brain trying to understand WTF this means ..aaaargh!
the three is good verry simply thought
well done
“Advertising is the art of convincing people to spend money they don't have for something they don't need.”
"Member for 3 hours 13 min"
is this some concerted effort by the agency not to look as lame as they are?
Marwan, Final you R here with your own account,
Welcome Dueeee;s :)
I think this series of ads are Great insight. and clear
Well done.!!!
you joined this site on the day you wrote your praise below all of the ads in this campaign, which incidentally are the only ones you have ever commented on. pretty transparent shit.
How R U ?
nice to meet you here by chance !!
truuuuuue :)
Cause i liked to post a comments, Especially for this one,
if u knew the brand, y'll act like me man
>if u knew the brand, y'll act like me man
bullshit. also the worst reason ever to hype a shit campaign.
Thank U guys :)
OK, STILL NO EXPLANATION. PLEASE I WANT TO UNDERSTAND.
Even people tha defended the ad couldn't explain it clearly. Please just a line telling what they mean. We deserve that.
Jesus.... if you are the creative director, I've been wondering how many pizzas a day does the art director delivers per day...
I've never seen an Creative Director having to explain an ad... If it's happening... it must be very close to shit. And yes it is...
please stop posting on this campaign.. this is rediculous.
Amen brother.
i don't get it. at all. ok, it's for some sort of store/product/school that makes kids smart?
ok.
but what is going on in the image?
the kid doesn't look dumb nor smart. it's just standing there.
and the line 'dont let your baby lead the way?'
wouldn't you want your kid to get so smart that it can lead the way?
Marwan, DDaniel, Ahmed, Tracy...since you're all sitting in the same office anyway, stop the online cocktease and get to the circlejerk.
Grey does such cool shit...here. Obviously not the universal standard.
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
maybe the concept is that you are the one to take the baby to the store and not to let the baby leading you to it.
this is what i get after staring at it for quite some time and reading all the comments. too hard to understand
and btw, i'm not at Grey
NOTE: THERE IS A MISTAKE IN THE PAGE TITLE; IT'S NOT GREY UAE.
Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com