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Grid, 2

Published/Aired: 
June 2007

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Description: 

In this interactive ad, the block shown is identical to the original French lotto playing sheet. Instead of choosing six numbers, people are invited to cross out six undesirable things in their lives.

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Myriam Derouault
Artistic Director: Alexandrine Desbrugeres
Advertiser’s Supervisors: Bertrand Janny, Stéphanie Goujon, Laura Chatain
Account Supervisor: Monique Heim

Comments (9)

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Highest Rated

fersvax's picture
fersvax
Activity Score 1239

zzz. too much to read.

FER.

ChuckNorris's picture
ChuckNorris
Activity Score 834

GREAT!!!

chops's picture
chops
Activity Score 6

why so great?

salamandos's picture
salamandos
Activity Score 1947

nice thinking, makes it so emotional..

fauxjebus's picture
fauxjebus
Activity Score 498

Really great thinking and execution.

Most lotteries just put the week's jackpot in a giant font in the middle of the page.

These ads get people more excited about possibly winning the lottery (which most lottery players already do).

The only lottery ads I still like better are the ones where it's just a a shot of a bowl of cheerios and milk smashed on the floor. I can't find a link but they were in Archive a few issues back.

lsadunb's picture
lsadunb
Activity Score 571

Very good campaign!

x-men's picture
x-men
Activity Score 340

Smart, simple, realistic. I love it. The product is part of the idea. It´s perfect.

MarceloG's picture
MarceloG
Activity Score 820

It's clever. If you win, you can change most of those thinks that you don't like. It's like if you chose them for the very last time!

Very good!
______________
In God I trust

Jumo's picture
Jumo
Activity Score 592

female version. Excellent !!

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Jumo,
Art Director FP7 Morocco

fersvax's picture
fersvax
Activity Score 1239

zzz. too much to read.

FER.

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