Grey Cells - Puppet Kings: Nappy Shopping

hey I really like this new razor.
You're right, I don't need it.
Are the men in India really masters of their domain? Or tuned to something else? Find out with Grey Global Group what goes behind the making of the so-called men of substance.

Agency: Grey Worldwide, New Delhi, India
Creative Directors: Sandipan Bhattacharyya, Manoj Deb
Art Director: Manoj Deb
Copywriter: Sandipan Bhattacharyya
Ilustrator: Suresh Kumar

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19 comments

Ney Frances's picture
Ney Frances
660 pencils

sorry but i can´t!

is there life before death?

jennywhx's picture
jennywhx
1142 pencils

may i know what product they're selling?

nareshgooglegupta's picture
nareshgooglegupta
8 pencils

Its a research study that decifers marketing to men over 40.

otto54's picture
otto54
381 pencils

It is maybe a trend to use inpactfull layout when there is nothing to say. I don't like this way...

ellehcimeo's picture
ellehcimeo
3522 pencils

this link might help clear this up:

http://tinyurl.com/2smvb

i don't like the execution, it's too busy and confusing and i dont' think it communicates the message clearly.

nareshgooglegupta's picture
nareshgooglegupta
8 pencils

Puppet Kings is research study on Men above 40, who are rich, successful and arrived in life. it has been conducted by Grey Cells,the strategic consulting wing of Grey Global Group. Anyone interested in knowing the highlights of the study or wanting to buy it can write to naresh_gupta@greyindia.com
Puppet Kings has recieved tremendous press coverage, generated tremendous excitement in the industry and is now the definitive word in marketing to 40+ men

kre8's picture
kre8
989 pencils

this is certainly a great forum to brag, and make a few bucks on the side.
nice one!

act's picture
act
535 pencils

complicating.

Dick Huges's picture
Dick Huges
939 pencils

why did I click to see this ad. I want 20 seconds of my life back.

ivan's picture
ivan

The way you put it, it makes me depressed.

Ivan Raszl, admin of AotW

Dick Huges's picture
Dick Huges
939 pencils

Is not your fault Ivan. Is someone in New Delhi that get pay.

lsadunb's picture
lsadunb
575 pencils

How do you know he gets paid? Maybe he is an intern.

Rog's picture
Rog
6094 pencils

clunk...boing...duhhh...ker-flush!

>>>> That's not an ad. THIS is an ad.

creative_catalyst's picture
creative_catalyst
110 pencils

Ivan you do an amazing job brining all these ads for us to see, even the bad ones are worth looking at. You deserve thanks. But I must agree with Dick, how do they get paid?

Desi's picture
Desi
1052 pencils

This looks more and more like the "American Idol'. Bring the freaks :)

advertisingenius's picture
advertisingenius
60 pencils

I must applaud the indian shops for bringing back illustration. Well done.

ellehcimeo's picture
ellehcimeo
3522 pencils

bringing illustration back? is that like justin timberlake bringing sexy back?

mrtalented's picture
mrtalented
2175 pencils

puppet is one thing, illustration is another thing. i don't think in this concept you should mix them. i can see an ad of a puppeted guy picking a razor hesitately shot like he doesn't know the strings are attached.

but the concept itsaelf is quite risky. it now sounds like you are a master of manipulation.

aadi's picture
aadi
230 pencils

Ok who is this guy promoting Grey India shamelessly on this forum??????

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