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Comments (25)

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pretty good's picture
pretty good
Activity Score 364

Don't get it.

bajoobers's picture
bajoobers
Activity Score 2

How can you not get it? It's pretty much self explanatory

Geko's picture
Geko
Activity Score 161

PLEASE, AN INTERPETER!

teenie's picture
teenie
Activity Score 1894

Hoooo--nice one! He's all sweaty except for his pits.

LimitedTimeOffer's picture
LimitedTimeOffer
Activity Score 200

I finally got it after reviewing the other two executions. To be honest the art direction on this one is really confusing, as it sort of looks like really chalky residue which in the world of deodorant is something to be avoided, and reads as a completely different message.

Kaifa's picture
Kaifa
Activity Score 136

Don't get this??
Really?
Please, consider the product than give a good look to the picture..
----------------------------------------------------------------------

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

olivorio's picture
olivorio
Activity Score 34

Its a good execution but is not easy to understand by the usual right guard customer; but is nice for an ad festival

teenie's picture
teenie
Activity Score 1894

I got it right away--from the thumbnail. But I've seen my share of sweaty Ts, so...

thirty6chambers's picture
thirty6chambers
Activity Score 1464

when i saw the thumbnail i thought please god don't let it just show huge armpit stains. i enlarged the image and got it right away and was pleasantly relieved.

_inkpact's picture
_inkpact
Activity Score 84

yes, it happened to me aswell...

FlyingDogs's picture
FlyingDogs
Activity Score 968

Great!

capywriter's picture
capywriter
Activity Score 5509

One can interprete it also the other way round... the shirt changed colour only in the armpits... Therefor... boehhh!

sold's picture
sold
Activity Score 3305

a deodorant that stain my t-shirt?
no, thanks.

muxa's picture
muxa
Activity Score 602

Confusing. Makes me think that the deodorant it´s not good enough to prevent me from sweating.

Citizen13's picture
Citizen13
Activity Score 478

So it makes your whole body sweat, except for your armpits.
That is so appealing.

"Assume nothing, question everything."

ricklongo's picture
ricklongo
Activity Score 1244

I got it straight away. It's an anti-sweating deodorant. I think it's really simple and clever.

joelapompe's picture
joelapompe
Activity Score 3851
graphikamaal's picture
graphikamaal
Activity Score 111

Thanks for the link, yes it is exactly the same, minus the grass and the ball :))

teenie's picture
teenie
Activity Score 1894

Merci, la police de la pub! More people should take a look at your site.

but_why's picture
but_why
Activity Score 280

Holy crap this is bad. 3 ads exactly the same and they all make it look like right guard stains your t-shirt.

ricklongo's picture
ricklongo
Activity Score 1244

Hmm, okay, I must say I didn't think of the "stain" interpretation at first, but now that I saw it mentioned... I just can't look at those ads the same way. I can only hope most of the public sees it the way I did the first time (if it's even real).

Hiten86's picture
Hiten86
Activity Score 72

No! Its not a stain!
and yes its a dry patch!
simple. . .and to the point . . atleast i managed to understand at first sight
Anti-sweat deo!

ricky.vinluan's picture
ricky.vinluan
Activity Score 62

Wearing a basketball uniform with wet on the floor on the part of the armpit looks much stronger to me.

really's picture
really
Activity Score 20

absolute bloody rubbish.
stop uploading this garbage.

Guest's picture
Guest

that is a good add

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