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Citizen13's picture
478 pencils

What's the matter with long copy ads.
Has everyone gone stingy?

"Assume nothing, question everything."

ecflagcorp's picture
108 pencils

What's wrong with short copy? Who wants to read a whole bunch of type? You want the message quick.

Citizen13's picture
478 pencils

I meant to say, why did they opt for a copy-ad.
A visual concept wouldn't hurt.

"Assume nothing, question everything."

Ravages's picture
842 pencils

Not so sure - this one works very well as it is.

vurtomatic's picture
364 pencils

Because they want to come across as self-deprecating without making themselves look silly or slapstick, which a visual along that train of thought might portray?

Reading wouldn't hurt either.

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