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32 comments

NastyJester's picture
NastyJester
744 pencils

Maybe it's just a personal opinion, but lotion adverts fall into the beauty category and should therefore look attractive. Big ugly mosquitoes just don't do it for me.

morse's picture
morse
13940 pencils

I agree, but the idea is still nice.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture
sirvan
29870 pencils

Agreed. The idea of "clumsy" just doesn't mesh well w/ a cosmetic. This was probably an idea in search of a client.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

and shows that it will atract the mosquitoes

Guest's picture
Guest

mmmm.. no. something just doesn't connect. the Idea isn't perfect, i like how it's totally different, but I don't think evey consumer would think about it like that, they'd just look away.

Guest's picture
Guest

hahahahaha

nastyjester, u r a client. a big sad one.

this will win a cannes.

NastyJester's picture
NastyJester
744 pencils

You're a creative who worked on this ad. A big sad one, who can't find the shift key.

And you're dreaming. This will win Jack Shit.

Gualcor's picture
Gualcor
970 pencils

I agree with you, that mosquito with skates is sooooooooo fake, student idea, forced and ugly

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Adaddicted's picture
Adaddicted
3435 pencils

I second that, do not insult students' work; they're way better!

withalltherespects

santorini's picture
santorini
60 pencils

does this lotion is all about smoother skin. This is a beautifully executed and interesting ad for me. But, I don't think this ad will make me buy this lotion.

Guest's picture
Guest

Interesting idea. But shouldn't the mozzy have suckers on its feet rather than skates - to try to fight the effects of the smooth skin? I agree the mozzy is a bit unnecessarily gross too. The illustration style could have taken care of that.

Interesting idea though. Not terrible. Fresh as far as I know.

Guest's picture
Guest

oh my god, i cant believe this work done by ogilvy, so terrible

Guest's picture
Guest

Why don't you believe that a terrible idea could come from Ogilvy? I work at one of the most 'highly rated' Ogilvy agencies in the network and unfortunately there is nothing unbelievable about us doing terrible work. The work that appears in the books does not reflect what we do for clients.

Given that, I don't think this ad is terrible. I think it could be improved, but it has good bones and is not terrible IMO.

Guest's picture
Guest

ah i think the idea is fantastic, just wish it was done better tho :( Still time to fix it for awards.

Both Sides of the Brain's picture
Both Sides of t...
173 pencils

Well, I think I would want to go beyond showing something slipping off. Maybe illustrate how many people would want give you a hug. I don't know, I could be way off.

Guest's picture
Guest

what is the URL of ads of the world? I landed on scam of the world by mistake.

Guest's picture
Guest

a butterfly would have worked much better...

tirthomitro's picture
tirthomitro
2692 pencils

well... a freh coat of paint for an otherwise much used premise for the product category

they showed me a picture & i laughed
dignity has never been photographed

NastyJester's picture
NastyJester
744 pencils

An insect on its back with its legs in the air would have been smarter than sticking a mosquito in a pair of ice skates.

shahidali's picture
shahidali
4063 pencils

thats creative
great

shahid

Guest's picture
Guest

Easy way out. And a bad one.

Guest's picture
Guest

some mistakes in this one, haizzz...sometimes need them to develope more and more

Guest's picture
Guest

Esta gastadisimo ese recurso de usar un mosquito haciendo actividades extrañas en la piel de alguien, justo para la categoria CREMAS DE CUERPO o REPELENTES. Hasta cuando.

palls's picture
palls
164 pencils

i quite like it though i agree beauty product with mosquitoes are bit too much

"selling is advertisment"

Bianconiglio's picture
Bianconiglio
406 pencils

Nice idea out of strategy

Guest's picture
Guest

JWT ¨Paris made something very similar two or three years ago, a spider who broke all his crawls because the floor was so slippery...

just write's picture
just write
653 pencils

i lke the idea it's funny

Guest's picture
Guest

very cute. that's only cute.
I think blades would be more destructive to the skin...

Guest's picture
Guest

going totally opposite came good enough eh!

ha ha funny one! nice concept...

Guest's picture
Guest

The Mosquito didn't need the ice skates.

pwucel's picture
pwucel
158 pencils

There is an idea, but need it to cultivate to grow. May be not mosquito! Because the skin is so smooth its good idea to use spike shoes by the mosquito may be to highlight more to the end-result of the product.

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