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White Roofs, Arctic Fox

Agency: 
Published/Aired: 
June 2010
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Description: 

White is the new green
Simply painting your roof white reflects the sun’s rays, which helps cool down the environment. in the fight against global warming, one degree cooler in our cities equates to three degrees cooler at the poles. Which means a better chance of survival for animals like the Arctic Fox, whose home is melting at a rapid rate.

Advertising Agency: Ogilvy, Johannesburg, South Africa
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin
Art Director: Marianne van Onselen
Copywriter: Stephanie van Niekerk
Retoucher: Paul Vermeulen
Photographer: Mike Lewis

Comments (6)

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Highest Rated

ERROR404's picture
ERROR404
770 Activity Scores

these ads show townships... as if they could care about painting there fucking roof white.. these people have other problems...

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