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Greenpeace: White Roofs, Arctic Fox

Greenpeace: White Roofs, Arctic Fox
Your rating: None Average: 6.1 (24 votes)

White is the new green
Simply painting your roof white reflects the sun’s rays, which helps cool down the environment. in the fight against global warming, one degree cooler in our cities equates to three degrees cooler at the poles. Which means a better chance of survival for animals like the Arctic Fox, whose home is melting at a rapid rate.

Advertising Agency: Ogilvy, Johannesburg, South Africa
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin
Art Director: Marianne van Onselen
Copywriter: Stephanie van Niekerk
Retoucher: Paul Vermeulen
Photographer: Mike Lewis
Published: June 2010

6 Comments

CommandZ's picture 1580 pencils
CommandZ | Fri, 2011-08-19 09:27
5

I like these. They do remind of these a little.
http://adsoftheworld.com/media/print/spca_mission_bay

alvord's picture 124 pencils
alvord | Fri, 2011-08-19 09:41

yeah, same execution, but not same idea.

alvord's picture 124 pencils
alvord | Fri, 2011-08-19 09:41
2

uhmm...

alvord's picture 124 pencils
alvord | Fri, 2011-08-19 09:43
4

uhmm... nice ad.

Taylormade's picture 421 pencils
Taylormade | Fri, 2011-08-19 11:22

This ad is not as forced as that dog one.

ERROR404's picture 772 pencils
ERROR404 | Sun, 2011-08-21 05:59

these ads show townships... as if they could care about painting there fucking roof white.. these people have other problems...

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