Greenpeace: White Roofs, Arctic Fox

White is the new green
Simply painting your roof white reflects the sun’s rays, which helps cool down the environment. in the fight against global warming, one degree cooler in our cities equates to three degrees cooler at the poles. Which means a better chance of survival for animals like the Arctic Fox, whose home is melting at a rapid rate.

Advertising Agency: Ogilvy, Johannesburg, South Africa
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin
Art Director: Marianne van Onselen
Copywriter: Stephanie van Niekerk
Retoucher: Paul Vermeulen
Photographer: Mike Lewis
Published: June 2010


CommandZ's picture
2506 pencils

I like these. They do remind of these a little.

alvord's picture
162 pencils

yeah, same execution, but not same idea.

alvord's picture
162 pencils


alvord's picture
162 pencils

uhmm... nice ad.

Taylormade's picture
412 pencils

This ad is not as forced as that dog one.

ERROR404's picture
770 pencils

these ads show townships... as if they could care about painting there fucking roof white.. these people have other problems...

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