Greenpeace: Whale

If you give 1 to us, there will be nothing for them.

Most people that destroy the environment know that they are doing the wrong thing, however, their desire to accumulate wealth often overpowers their sense of right and wrong. All they see is money. They are so blinded by the prospect of getting rich that they fail to notice that they are destroying their lives as well.Greenpeace doesn't need the amount of money the greedy businessmen dream of, only the tiniest fraction of it. If you donate just one euro via SMS to Greenpeace, they promise to fend off the attackers of the environment, until, one day, they will stop seeing value in the destruction and start seeing value in preservation. The Scala JWT Bucharest campaign focuses on the simple game of 1 and 0. If you take away the 1 from you will be left with 000.000.000., which amounts to...nothing. It's a way to find optimism in a disproportionate battle between the defenders of the environment and their foes.
You can fight for the future on your own, but if you support Greenpeace you may do a better job.

Advertising Agency: Scala JWT, Bucharest, Romania

Art Director / Illustrator: Virgiliu Andone
Creative Catalyst: Angela Teodorescu
Copywriter: Andreea Dragomir

November 2009


bobby666's picture
1460 pencils

good stuff.

mikeelrapido's picture
1929 pencils

Nice art.


Cheloveco's picture
54 pencils

beautiful art

oshe's picture
852 pencils

i dont like the art

PERP's picture
433 pencils

Give one hand to us, is that it? I like this illustration, the other too are not so good.

.: look for the green giant on the label :.

Brain-Art's picture
1101 pencils

Good way to transmit a message... Nice Art ... Congrats

dlue's picture
342 pencils

blah.... convoluted.... and if i was to take all the time in the world to try to understand this without a full page description underneath (ads shouldn't need full page descriptions by the way)

then wouldn't the "one" be on the chain holding up the whale / shark, so taking it away would let the animal go free... or wouldn't it be a harpoon that you take away from them... or are we led to believe that giving greenpeace money will take away the animals only way to navigate through the water (fin)

maybe they should eat some meat... might help to think


Guest's picture

I highly believe that dlue is a colleague of the guys who did the ad... otherwise he/she wouldn't have taken so much time to ellaborate these comments for each and every execution :)) my wild guess: not such a brilliant copywriter maybe... because he talks too much and really tries to be interesting all the way... a bit pathetic

dlue's picture
342 pencils

lol your wrong with two for two... not a writer and i'm not romanian. these just hurt my brain... i'm taking the time because it may help out those who produced these ads... honestly, a brand with such clout shouldnt need ads that work soooo hard... and my mum thinks i'm interesting... lol


Publiz's picture
115 pencils

I like the art but I think I Have not understand this Ad

Inspiration graphique et publicité créative : Publiz

rolling.stone's picture
2740 pencils

Illustration are OK, I consider Idea is OK too, but somewhat the way it is executed, isn't that good


~ Quite obviously, I have gathered no moss ! ~

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