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Whale

Agency: 
Published/Aired: 
November 2009
Description: 

Most people that destroy the environment know that they are doing the wrong thing, however, their desire to accumulate wealth often overpowers their sense of right and wrong. All they see is money. They are so blinded by the prospect of getting rich that they fail to notice that they are destroying their lives as well.Greenpeace doesn't need the amount of money the greedy businessmen dream of, only the tiniest fraction of it. If you donate just one euro via SMS to Greenpeace, they promise to fend off the attackers of the environment, until, one day, they will stop seeing value in the destruction and start seeing value in preservation. The Scala JWT Bucharest campaign focuses on the simple game of 1 and 0. If you take away the 1 from 1.000.000.000. you will be left with 000.000.000., which amounts to...nothing. It's a way to find optimism in a disproportionate battle between the defenders of the environment and their foes.
You can fight for the future on your own, but if you support Greenpeace you may do a better job.

Advertising Agency: Scala JWT, Bucharest, Romania

If you give 1 to us, there will be nothing for them.

Art Director / Illustrator: Virgiliu Andone
Creative Catalyst: Angela Teodorescu
Copywriter: Andreea Dragomir

Comments (11)

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Highest Rated

dlue's picture
dlue
Activity Score 342

lol your wrong with two for two... not a writer and i'm not romanian. these just hurt my brain... i'm taking the time because it may help out those who produced these ads... honestly, a brand with such clout shouldnt need ads that work soooo hard... and my mum thinks i'm interesting... lol

cheers,
dlue

bobby666's picture
bobby666
Activity Score 1460

good stuff.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nice art.

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Cheloveco's picture
Cheloveco
Activity Score 54

beautiful art

oshe's picture
oshe
Activity Score 852

i dont like the art

PERP's picture
PERP
Activity Score 433

Give one hand to us, is that it? I like this illustration, the other too are not so good.

.: look for the green giant on the label :.

Brain-Art's picture
Brain-Art
Activity Score 1101

Good way to transmit a message... Nice Art ... Congrats

dlue's picture
dlue
Activity Score 342

blah.... convoluted.... and if i was to take all the time in the world to try to understand this without a full page description underneath (ads shouldn't need full page descriptions by the way)

then wouldn't the "one" be on the chain holding up the whale / shark, so taking it away would let the animal go free... or wouldn't it be a harpoon that you take away from them... or are we led to believe that giving greenpeace money will take away the animals only way to navigate through the water (fin)

maybe they should eat some meat... might help to think

cheers,
dlue

Guest's picture
Guest

I highly believe that dlue is a colleague of the guys who did the ad... otherwise he/she wouldn't have taken so much time to ellaborate these comments for each and every execution :)) my wild guess: not such a brilliant copywriter maybe... because he talks too much and really tries to be interesting all the way... a bit pathetic

dlue's picture
dlue
Activity Score 342

lol your wrong with two for two... not a writer and i'm not romanian. these just hurt my brain... i'm taking the time because it may help out those who produced these ads... honestly, a brand with such clout shouldnt need ads that work soooo hard... and my mum thinks i'm interesting... lol

cheers,
dlue

Publiz's picture
Publiz
Activity Score 115

I like the art but I think I Have not understand this Ad

http://pourquoipasmoi-greg.blogspot.com/

Inspiration graphique et publicité créative : Publiz

rolling.stone's picture
rolling.stone
Activity Score 2741

Illustration are OK, I consider Idea is OK too, but somewhat the way it is executed, isn't that good

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~ Quite obviously, I have gathered no moss ! ~

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