Greenpeace: Trees

Greenpeace: Trees

Recycle paper. Save trees.

Advertising Agency: JWT, Makati City, Manila
Creative Director: Dave Ferrer
Copywriter: Joey Ong
Art Directors: Joey Ong, Dave Ferrer
Photographer: Francis Rivera
Retoucher: Procolor

Your rating: None Average: 9.5 (10 votes)

Comments

Nice. Very nice.

impresionante, claridad total en el mensaje..

nice work

simple...
but VERY POWERFUL

congratulations Dave Ferrer and Tin Sanchez! You made it!

Correction: This is Joey Ong's work. And Dave just tinkered with it.

Correction: This is primarily Joey Ong's work. And Dave just souped it up a bit.

Tin, however talented, was not involved.

It's a shocking ad and brilliant execution.

What's the fuss all about? Why do you people like this ad? This is the most hyped up and overblown ad i've ever seen--ridiculously plain and doesn't give any meaning. Doesn't deserve any award nor praise if you ask me.

This is undoubtedly a good creative with a strong message put across subtly. However, Mr Cannes Finalist, ur credentials are doubtful...
tidbitz

how they did it!

Okay, i still have one word to describe this ad: OVERRATED. And to tidbitz: i wouldn't want to think your nickname remarkably describes, in exact precision, the size of your cranial cavity. so shut up cause it's my opinion, not yours.

Cannes Finalists are expected to have IQ that ranges above the common ground squirrel.
This ones' seems to be below than a maggot's. What a pity. You opinion stinks of jealousy.
So keep your trap shut, you stingy megalomaniac.

When I choose a word...it means just what I choose it to mean...neither more nor less.
And the word for Cannes Finalist: "WITLESS TWIT".
And I'm sure this remarkably describes, in exact precision, the highest rating he would've ever got for an IQ test designed for under 6 years of age.
tidbitz

oo nga!

scam ad again? haven't we had enough?

my favorite till now... Keep it up... :)

damn good.

oh wow... it took me a couple of seconds before noticing that it was a peice of paper

Bravo, excellent ad!

Shouldn't we have enough of people stealing ideas from his underlings?

brilliant......nice

yea ! nice idea! like it

* it's not how good you are. it's how good you want it to be *

Yeeeessss!!!

Hugely nice indeed...

very nice visual. it looks great. but i dont think there's any communication here! if you decipher it... "recycle paper. save trees". so, we have to go and recycle the paper that's being shown in the image. visually that take's away the trees aswell then doesn't it? like i said, it's a great visual, but i don't think it delivers a very 'greenpeace' message. if anyone agrees?

very nice visual. it looks great. but i dont think there's any communication here! if you decipher it... "recycle paper. save trees". so, we have to go and recycle the paper that's being shown in the image. visually that take's away the trees aswell then doesn't it? like i said, it's a great visual, but i don't think it delivers a very 'greenpeace' message. if anyone agrees?

Excelent, v good art direction.

Lovely idea, lovely execution.

Brilliant

Brilliant! But some people say this is only for festival.. coz this too simple, the target is for people with high education and live in city, not for general...

but I think, whatever they say.. this is masterpiece... how could you made it??
--PS : Do you get gold award for this?

王宏伟's picture

非常棒的创意~~~

Damn good ad

This has messed me up inside out. Damn good ad. Keep this up man.

I'm not feeling the love here. Recycle paper. Save trees. So what.

ogilvyandmenon's picture

yeah some good copy could have brought the communication and action into the ad

Made me smile, but not recycle...