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Greenpeace: Trees

Greenpeace: Trees
Your rating: None Average: 9.4 (50 votes)

Recycle paper. Save trees.

Advertising Agency: JWT, Makati City, Manila
Creative Director: Dave Ferrer
Copywriter: Joey Ong
Art Directors: Joey Ong, Dave Ferrer
Photographer: Francis Rivera
Retoucher: Procolor

39 Comments

ravi's picture 12 pencils

Nice. Very nice.

pablodarkcore's picture 4 pencils

impresionante, claridad total en el mensaje..

Mahmood_Alam's picture 395 pencils

nice work

Rangga's picture

simple...
but VERY POWERFUL

roylopez's picture 34 pencils

congratulations Dave Ferrer and Tin Sanchez! You made it!

Guest's picture

Correction: This is Joey Ong's work. And Dave just tinkered with it.

Ex-JWT's picture

Correction: This is primarily Joey Ong's work. And Dave just souped it up a bit.

Tin, however talented, was not involved.

milind_kambli's picture 41 pencils

It's a shocking ad and brilliant execution.

Cannes Finalist's picture

What's the fuss all about? Why do you people like this ad? This is the most hyped up and overblown ad i've ever seen--ridiculously plain and doesn't give any meaning. Doesn't deserve any award nor praise if you ask me.

Maitredeslettres's picture 179 pencils

This is undoubtedly a good creative with a strong message put across subtly. However, Mr Cannes Finalist, ur credentials are doubtful...
tidbitz

________________________________________________
::Imagination is intelligence with an erection::

slammary's picture 216 pencils

how they did it!

Cannes Finalist's picture

Okay, i still have one word to describe this ad: OVERRATED. And to tidbitz: i wouldn't want to think your nickname remarkably describes, in exact precision, the size of your cranial cavity. so shut up cause it's my opinion, not yours.

Guest's picture

Cannes Finalists are expected to have IQ that ranges above the common ground squirrel.
This ones' seems to be below than a maggot's. What a pity. You opinion stinks of jealousy.
So keep your trap shut, you stingy megalomaniac.

Maitredeslettres's picture 179 pencils

When I choose a word...it means just what I choose it to mean...neither more nor less.
And the word for Cannes Finalist: "WITLESS TWIT".
And I'm sure this remarkably describes, in exact precision, the highest rating he would've ever got for an IQ test designed for under 6 years of age.
tidbitz

________________________________________________
::Imagination is intelligence with an erection::

Guest's picture

oo nga!

grrrrrrrrl's picture

scam ad again? haven't we had enough?

ALAA's picture 445 pencils

my favorite till now... Keep it up... :)

adcoholic's picture 8 pencils

damn good.

arun

awassabee's picture 150 pencils

oh wow... it took me a couple of seconds before noticing that it was a peice of paper

Bravo, excellent ad!

ADRIAN STEALER's picture 28 pencils

Shouldn't we have enough of people stealing ideas from his underlings?

gopananchal's picture 4 pencils

brilliant......nice

itch's picture 810 pencils

yea ! nice idea! like it

* it's not how good you are. it's how good you want it to be *

Beatboxer's picture 1523 pencils

Yeeeessss!!!

Hugely nice indeed...

Catwah's picture 58 pencils

very nice visual. it looks great. but i dont think there's any communication here! if you decipher it... "recycle paper. save trees". so, we have to go and recycle the paper that's being shown in the image. visually that take's away the trees aswell then doesn't it? like i said, it's a great visual, but i don't think it delivers a very 'greenpeace' message. if anyone agrees?

Catwah's picture 58 pencils

very nice visual. it looks great. but i dont think there's any communication here! if you decipher it... "recycle paper. save trees". so, we have to go and recycle the paper that's being shown in the image. visually that take's away the trees aswell then doesn't it? like i said, it's a great visual, but i don't think it delivers a very 'greenpeace' message. if anyone agrees?

thilanka's picture 2 pencils

Excelent, v good art direction.

fluffy's picture 240 pencils

Lovely idea, lovely execution.

direk's picture 28 pencils

Brilliant

Istiko's picture 165 pencils

Brilliant! But some people say this is only for festival.. coz this too simple, the target is for people with high education and live in city, not for general...

but I think, whatever they say.. this is masterpiece... how could you made it??
--PS : Do you get gold award for this?

save my soul

王宏伟's picture 42 pencils

非常棒的创意~~~

Andreas's picture 54 pencils

Damn good ad

alialli's picture 211 pencils

This has messed me up inside out. Damn good ad. Keep this up man.

speed's picture 83 pencils

I'm not feeling the love here. Recycle paper. Save trees. So what.

ogilvyandmenon's picture 178 pencils

yeah some good copy could have brought the communication and action into the ad

Marcela Cáceres's picture 112 pencils

Made me smile, but not recycle...

mae abigail's picture 27 pencils
4

'Til simple but well executed - art and copy.

Guest's picture
5

gud very gud,

i think u must send in this entry to 11th International concerned communicator award, a social advertising award. there is no entry fee and u could win US $11000.

yvancg's picture 222 pencils

ay naku! I love it!

Yvan C. Goudard
Advertising Consultant
Froggystyle

Follow me on:
LinkedIn: http://www.linkedin.com/in/yvancg
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ad_veteran's picture 100 pencils

im not really impress, very student

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