Advertisement

Tree

Agency: 
Published/Aired: 
November 2009
Description: 

Most people that destroy the environment know that they are doing the wrong thing, however, their desire to accumulate wealth often overpowers their sense of right and wrong. All they see is money. They are so blinded by the prospect of getting rich that they fail to notice that they are destroying their lives as well.Greenpeace doesn't need the amount of money the greedy businessmen dream of, only the tiniest fraction of it. If you donate just one euro via SMS to Greenpeace, they promise to fend off the attackers of the environment, until, one day, they will stop seeing value in the destruction and start seeing value in preservation. The Scala JWT Bucharest campaign focuses on the simple game of 1 and 0. If you take away the 1 from 1.000.000.000. you will be left with 000.000.000., which amounts to...nothing. It's a way to find optimism in a disproportionate battle between the defenders of the environment and their foes.
You can fight for the future on your own, but if you support Greenpeace you may do a better job.

Advertising Agency: Scala JWT, Bucharest, Romania

If you give 1 to us, there will be nothing for them.

Art Director / Illustrator: Virgiliu Andone
Creative Catalyst: Angela Teodorescu
Copywriter: Andreea Dragomir

Comments (9)

Log in or register to post comments

Highest Rated

Wordnerd's picture
Wordnerd
Activity Score 6692

don't get it

bobby666's picture
bobby666
Activity Score 1460

cool.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Great!

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

ranggamus's picture
ranggamus
Activity Score 53

Brilliant!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I don't like it. Illustrator thinks he can sketch but without the title I wouldn't have recognized a tree here. What's this thing, "If you give 1 to us"?

silvi's picture
silvi
Activity Score 4172

Agree. Ilustration is a little be complicated.

gmint7's picture
gmint7
Activity Score 2683

i don like the idea

:::J:::

dlue's picture
dlue
Activity Score 342

the idea and illustration are backwards... and again ads shouldn't need full page descriptions underneath, that should have been the first clue that this wasn't that good... go eat some seal the proteins will help the brain

(and by the way people only care about baby seals 'cause they are cute... look up how many other animals are actually endangered that are ugly and you'll be surprised the the superficial organization of greenpeace doesn't back them)

cheers,
dlue

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Awesome

Wordnerd's picture
Wordnerd
Activity Score 6692

don't get it

Advertisement