Greenpeace: Tree

Deforestation continues with the turn of a page.
BRIEF: The global degradation and disappearance of the world's forests has many causes including agricultural expansion, mining, plantation construction, infrastructure construction and forest fires. Greenpeace believes that global deforestation is primarily due to large-scale industrial logging. Industrial logging has become the greatest danger to forests, threatening more than 70% of the world's endangered forests. We are experiencing an unprecedented rate of destruction of the world's forest resources.
IDEA: We are utilizing journal pages and deforestation's direct relevance to the rate of the destruction of the world's forests to display the terrible result. The two pages' varied lengths provide for an interesting magazine advertisement.

Advertising Agency: LINKSUS, Beijing, China
Creative Director: Polar.Qiao
Art Director: Polar.Qiao, Luo Ze
Copywriter: Han YuYang
Photographer: Hui Jing
December 2008

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33 comments

oopsie_dum_didly's picture
oopsie_dum_didly
91 pencils

Nice line.

Guest's picture
Guest

good

Guest's picture
Guest

good

Guest's picture
Guest

a use of a page for a not use page ad... hypocrisy, dont u think ?

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Not A page, but TWO pages!!!!
I totally see your point.

I really think this is only a spec ad for awards shows and websites like this one. : (

Guest's picture
Guest

agreed...
something like this piece seems to be more appropriate
http://adsoftheworld.com/media/ambient/greenpeace_bus_stop

puppiepoppy's picture
puppiepoppy
1636 pencils

It's actually a wastage of 3 precious pages for an ad that's totally ineffective! Not to mentioned those color test proofs they churn out and those color proofs send to the award shows.

Guest's picture
Guest

Tom, is that you? We like your ad.

Guest's picture
Guest

YEEEEEEEEEES, I think the same....good idea, wrong product/brand

Guest's picture
Guest

YEEEEEEEEEES, I think the same....good idea, wrong product/brand

Guest's picture
Guest

a use of a page for a not use page ad... hypocrisy, dont u think ?

Guest's picture
Guest

muy bueno!!! felicitaciones

Guest's picture
Guest

well done.

Guest's picture
Guest

not bad, not good

Guest's picture
Guest

boring. boring.

Guest's picture
Guest

Award!

Guest's picture
Guest

Why is the paper of this ad so much whiter? hmmm.

Guest's picture
Guest

Two pages...are very less in cost than the message worthy. breaking job. a new idea

Guest's picture
Guest

Smells prize.

Guest's picture
Guest

ah gawd! when will china start thinking

Guest's picture
Guest

how many trees you cut to make 4 page ad?

seekyu's picture
seekyu
18 pencils

may I know it's ambient or print . ?

Guest's picture
Guest

just OK idea.

Guest's picture
Guest

不错的创意!

Guest's picture
Guest

wasting papers to tell people not to waste paper? Idiotic!

Guest's picture
Guest

nice concept,but the execution can be better and stronger

Guest's picture
Guest

DEFORESTATION CONTINUES WITH A BUNCH OF STUPID CREATIVES RUNNING A CHINESE AD IN AN ENGLISH LANGUAGE MAGAZINE. Just don't make any sense to me....but then, unless they photoshopped it; for the award entries.

Hope Greenpeace China get their leash on this behavior... faking out ads.

Guest's picture
Guest

Nice job. Well done

scarfinati's picture
scarfinati
830 pencils

Wow a tree is there then its not there.

i do like the line however.

Guest's picture
Guest

how many trees u cut for this blank page ads?

mark3r's picture
mark3r
1940 pencils

The piece works.

:::MARK3R:::

Guest's picture
Guest

Nice

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