Greenpeace: Tree
Deforestation continues with the turn of a page.
BRIEF: The global degradation and disappearance of the world's forests has many causes including agricultural expansion, mining, plantation construction, infrastructure construction and forest fires. Greenpeace believes that global deforestation is primarily due to large-scale industrial logging. Industrial logging has become the greatest danger to forests, threatening more than 70% of the world's endangered forests. We are experiencing an unprecedented rate of destruction of the world's forest resources.
IDEA: We are utilizing journal pages and deforestation's direct relevance to the rate of the destruction of the world's forests to display the terrible result. The two pages' varied lengths provide for an interesting magazine advertisement.
Advertising Agency: LINKSUS, Beijing, China
Creative Director: Polar.Qiao
Art Director: Polar.Qiao, Luo Ze
Copywriter: Han YuYang
Photographer: Hui Jing
December 2008
33 Comments
Nice line.
good
good
a use of a page for a not use page ad... hypocrisy, dont u think ?
Not A page, but TWO pages!!!!
I totally see your point.
I really think this is only a spec ad for awards shows and websites like this one. : (
agreed...
something like this piece seems to be more appropriate
http://adsoftheworld.com/media/ambient/greenpeace_bus_stop
It's actually a wastage of 3 precious pages for an ad that's totally ineffective! Not to mentioned those color test proofs they churn out and those color proofs send to the award shows.
www.michaelwongcc.com
Tom, is that you? We like your ad.
YEEEEEEEEEES, I think the same....good idea, wrong product/brand
YEEEEEEEEEES, I think the same....good idea, wrong product/brand
a use of a page for a not use page ad... hypocrisy, dont u think ?
muy bueno!!! felicitaciones
well done.
not bad, not good
boring. boring.
Award!
Why is the paper of this ad so much whiter? hmmm.
Two pages...are very less in cost than the message worthy. breaking job. a new idea
Smells prize.
ah gawd! when will china start thinking
how many trees you cut to make 4 page ad?
may I know it's ambient or print . ?
just OK idea.
不错的创意！
wasting papers to tell people not to waste paper? Idiotic!
nice concept,but the execution can be better and stronger
DEFORESTATION CONTINUES WITH A BUNCH OF STUPID CREATIVES RUNNING A CHINESE AD IN AN ENGLISH LANGUAGE MAGAZINE. Just don't make any sense to me....but then, unless they photoshopped it; for the award entries.
Hope Greenpeace China get their leash on this behavior... faking out ads.
Nice job. Well done
Done.
http://max.rcs.it/news/0810_10News_ML_Editoriale_4.shtml
Wow a tree is there then its not there.
i do like the line however.
how many trees u cut for this blank page ads?
The piece works.
:::MARK3R:::
Nice