38% of the world’s population is suffering from lack of clean water because increasing temperatures alter the natural water cycle.
This is global warming.
Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Jorg Riommi
Art Director: Alina Zaharescu
Copywriters: Ana-Maria Taralunga, Jorg Riommi
Client Service: Liana Petrascu
Published: March 2011