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Luiz Inacio Lula da Silva

Agency: 
Published/Aired: 
December 2009
Description: 

I'm sorry. We could have stopped catastrophic climate change... We didn't.
Copenhagen 2009. Act now - Change the future.

Advertising Agency: Arc Communications, UK
Concept / Idea, Creative Direction, Design: Toby Cotton
Photo Research: Karen Guy
Copy Edit / Tweaks: Greenpeace international Communications
Production Management and Media booking: Christina Koll

Comments (8)

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Highest Rated

vanderleun's picture
vanderleun
Activity Score 71

Would have had much more impact if it said, "I'm sorry. We could have done some honest science about AGW but we were cheats and frauds."

sirvan's picture
sirvan
Activity Score 29860

I'm sorry, too.

+++

"I love some things, and don't love some other things."

Pedestrian's picture
Pedestrian
Activity Score 492

Looks like they spent more effort in laying this concept out onto 9 different backgrounds than showing us 9 different was of expressing the...."idea"....

bobby666's picture
bobby666
Activity Score 1460

simple idea. powerful communication.

silvi's picture
silvi
Activity Score 4172

I just think there´s many elements in the ad. idea is brilliant.

Pedestrian's picture
Pedestrian
Activity Score 492

In your opinion, what are the many elements? And what is the brilliant idea?

Chopper's picture
Chopper
Activity Score 1015

He'll never say that. I'm sorry.

imagineit's picture
imagineit
Activity Score 550

He doesn't have to deal with the after effects, so apology not accepted. I like these they can cause some big debates.

vanderleun's picture
vanderleun
Activity Score 71

Would have had much more impact if it said, "I'm sorry. We could have done some honest science about AGW but we were cheats and frauds."

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