Greenpeace: Storm

Advertising Agency: Scala JWT, Bucharest, Romania
Executive Creative Director: Mihai Cojocaru
Art Director: Virgiliu Andone
Photographer: Andrei Orcula
Creative Catalysts: Angela Teodorescu, Alexandra Cantor
Copywriter: Andreea Dragomir

Published: 
August 2008

14 comments

fen1x's picture
fen1x
471 pencils

poor lightning ;/

elgrecones's picture
elgrecones
323 pencils

agree... could've been much better

Wordnerd's picture
Wordnerd
6692 pencils

complicated idea, horrible to read and very poor executed. and the message "save energy and maybe you or things that belong to you won't be hit by lightning" is lame. people don't care about 'maybe'-consequences. that's what started all this trouble

simon.gross's picture
simon.gross
541 pencils

Completely agree. So many actual facts about climate change exist these days. People who resort to this kind of rubbish are just being lazy.

clairec's picture
clairec
256 pencils

Jeez, that copy's really hard to read. Proper cross eyed here.

samarazo's picture
samarazo
26 pencils

poor

AnubisibunA's picture
AnubisibunA
36 pencils

wow, that's some thick lightning! Amazing that such a rare display of physically impossible circumstances were captured for this ad. May Zeus spare us his crazy thick stuff if we don't ship up

nemesis's picture
nemesis
765 pencils

Theres too much going on all over the place and in many directions. The copy is very hard to read.
And the lightning and explosions look very mediocre.

primo_susto's picture
primo_susto
440 pencils

aaaand here we haveee!!!! the oneeee, the onlyyyyy, the INCOMPARABLE BAD PHOTOSHOPED LIGHTNING!

donaji's picture
donaji
6 pencils

This kind of work is a great reason to ignore global warming and other nature-related issues. If you want people to listen you have to talk to them about something that will affect them directly. No one will care about a poor little tree in the middle of nowhere!

PUBLICITARESCU's picture
PUBLICITARESCU
59 pencils

I WILL WRITE IN THEIR LANGUAGE: "TINETI NEAPARAT SA VA FACETI DE CACAT" ("GOOD INSIGHT THOUGH")

PixelDreams's picture
PixelDreams
4 pencils

Most of all of the comments here suck. The point of putting something up here is to get insight and criticism from peers. "Poor Lighting, Bad, Poor"...? How is the artist supposed to grow and learn? Maybe we can offer some advice - like the lightning could be a bit thinner...

primo_susto's picture
primo_susto
440 pencils

well, here we are telling him that THAT kind of work, the lightning one, is bad, very bad.

Neil Levy's picture
Neil Levy
314 pencils

pixeldreams has the right idea. try to help people because what's the point otherwise?

to that point, the line "the more nature spares on you" isn't the right thought. the implication of that thought (at least to me) is that nature is going to do worse things to me if i do the right thing. it should be more like "if you don't save energy now, nature will make you pay later." or "if you're not saving energy, sooner or later nature will make you pay." you can write it ten million ways better than that but you get the idea. that said, the logic could be a little smarter and i don't know if fixing the line fixes the ad entirely but maybe it's a start.

Log in or register to post comments