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Published/Aired: 
July 2013
Description: 

It’s Europe's tallest skyscraper and Greenpeace has scaled the Shard to Save the Arctic.

Keep Calm and Climb on the Shard.

Advertising Agency: Tremendous Designs Studio, Bristol, United Kingdom
Creative Director / Art Director / Copywriter / Illustrator / Photographer: Iulian Miereanu

Comments (8)

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Highest Rated

MayorMcCheese's picture
MayorMcCheese
Activity Score 15

Not another 'Keep Calm' poster.... I guess this whole trend does make me want to climb a skyscraper though, then jump off.

certaintly's picture
certaintly
Activity Score 3994

doesnt make sense without the explanation

monoliz's picture
monoliz
Activity Score 1304

ad should tell something, we don't want to solve puzzle

Maelstrom's picture
Maelstrom
Activity Score 19

Ha

Maelstrom's picture
Maelstrom
Activity Score 19

Ha

apuorva's picture
apuorva
Activity Score 100

?????

Bob.C's picture
Bob.C
Activity Score 1161

Since this is for the UK market and the protesters scaling the Shard was a major news event ( http://www.bbc.co.uk/news/uk-england-london-23267743 ) in the UK maybe it doesn't need to be too specific. And to be honest British ads to tend to be more enigmatic as we Brits do respond to the idea of solving puzzles ( have look at many British TV commercials for example). My problem with this is the Keep calm idea; fresh it ain't and cliches don't get attention, plus there isn't a link with a union jack. If they were going to do the keep calm oil or dirt on ice would be more logical.

kleenex's picture
kleenex
Activity Score 43349

bad...

MayorMcCheese's picture
MayorMcCheese
Activity Score 15

Not another 'Keep Calm' poster.... I guess this whole trend does make me want to climb a skyscraper though, then jump off.

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