Greenpeace: Shard

Keep Calm and Climb on the Shard.

It’s Europe's tallest skyscraper and Greenpeace has scaled the Shard to Save the Arctic.

Advertising Agency: Tremendous Designs Studio, Bristol, United Kingdom
Creative Director / Art Director / Copywriter / Illustrator / Photographer: Iulian Miereanu
Published: July 2013

8 comments

certaintly's picture
certaintly
4056 pencils

doesnt make sense without the explanation

monoliz's picture
monoliz
1326 pencils

ad should tell something, we don't want to solve puzzle

Maelstrom's picture
Maelstrom
19 pencils

Ha

Maelstrom's picture
Maelstrom
19 pencils

Ha

apuorva's picture
apuorva
104 pencils

?????

Bob.C's picture
Bob.C
1163 pencils

Since this is for the UK market and the protesters scaling the Shard was a major news event ( http://www.bbc.co.uk/news/uk-england-london-23267743 ) in the UK maybe it doesn't need to be too specific. And to be honest British ads to tend to be more enigmatic as we Brits do respond to the idea of solving puzzles ( have look at many British TV commercials for example). My problem with this is the Keep calm idea; fresh it ain't and cliches don't get attention, plus there isn't a link with a union jack. If they were going to do the keep calm oil or dirt on ice would be more logical.

kleenex's picture
kleenex
34498 pencils

bad...

MayorMcCheese's picture
MayorMcCheese
15 pencils

Not another 'Keep Calm' poster.... I guess this whole trend does make me want to climb a skyscraper though, then jump off.

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