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Seethe

Agency: 
Published/Aired: 
May 2008
Description: 

Every signature helps save our seas.

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Jonathan Beggs
Art Directors: Mike Martin, Jen Maestre
Copywriter: Alison Hingle
Photographer: Dean Powell

Comments (28)

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Highest Rated

Guest's picture
Guest

This is amazing!!!
I had to have a 2nd look and then only saw that it's made from pencils. Wow, I really love this... very original and stylish at the same time :-)

FlyingDogs's picture
FlyingDogs
Activity Score 968

Excellent.

Zeus's picture
Zeus
Activity Score 906

Damn!!!! this is a great art direction....Love it!!

BulbheaD's picture
BulbheaD
Activity Score 254

don't we all use a pen to sign something? IMHO.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

capywriter's picture
capywriter
Activity Score 5509

shouldn't we all be a little less narrow minded?

sparky's picture
sparky
Activity Score 454

looks nice

niJaz's picture
niJaz
Activity Score 18

beautiful art direction; but the concept remains that Amnesty's signature campaign.

benebene's picture
benebene
Activity Score 12

It's pretty easy to take an existing design work and just place a message below it and name it as a work from ogilvy. Please take a look at Jennifers page (http://www.jennifermaestre.com/index.php) and find exact the same pictures just without a greenpeace message... I think there wasn't even needed a photographer at ogilvy to create the ads...pfff.......

Ogilvy: 0 Jennifer: 1

§bene

Wordnerd's picture
Wordnerd
Activity Score 6692

wow, and they didn't even include her in the credits. that's low

Finamerican's picture
Finamerican
Activity Score 49

To be fair, how often do digital artists, or other "wrists" get credit?

sthammar's picture
sthammar
Activity Score 9

Jennifer is credited as Art Director.

"benebene"
What do you mean by Easy to take ? Have you ever tought that she created this artpeace at the beginning for this project ?

Stop nagging and whining before you have all the facts please.

Wordnerd's picture
Wordnerd
Activity Score 6692

oh, you're right - my mistake.

Andy-B's picture
Andy-B
Activity Score 280

I agree with you Sthammar.
Or it might happen that Jennifer created those art pieces, so she can sell them! or sell their stock images...

How_Addy's picture
How_Addy
Activity Score 66

wow, they weren't kidding about the high illiteracy rates in the world.

David Hasselblad's picture
David Hasselblad
Activity Score 120

Shameful.

NatalieM's picture
NatalieM
Activity Score 1685

Colored pencil or pen, the core idea is there. Splendid art direction. Were these digitally done or constructed by hand?

Wordnerd's picture
Wordnerd
Activity Score 6692

ask the artist who did it. benebene's comment above

luisrivera11's picture
luisrivera11
Activity Score 469

Wow, art direction excellent

marillo's picture
marillo
Activity Score 10

im very confused about this, to make wood pencils you need trees... so we destroy trees to make a campaign to save seas? good art direction but ogilvy should think a lil bit more.
Sorry for my english. im a rookie writing.

Andy-B's picture
Andy-B
Activity Score 280

Trees don't breath..
You only think about the negative!

Boris's picture
Boris
Activity Score 98

Hahahahahaha, loved the capy writer comment. Agree with you, some people don't have ideas as half as good as this, that's why they want to ruin them some how. Awsome campaign.

ace85le's picture
ace85le
Activity Score 3939

Come on. If they have already bought the images, they have the rights to use it. If the artist sold them on some image stock, it would be quite unreasonable to ask Ogilvy to put her name on the credit line. These stuff happen all day everyday.

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sthammar's picture
sthammar
Activity Score 9

What are you all nagging about ?
The Artist is Credited as ART DIRECTOR

benebene's picture
benebene
Activity Score 12

Sorry, didn't recognize Jen in the credits. But anyway I agree Ace Le's statement that thievery in advertising happens every day (even if you don't declare it as thievery) but it's one thing if you buy an artwork, use and rearrange it, create something new with it or if you're just doing nothing instead of picking an existing incredible work like these pencil sculptures and just putting a really low message below it.

But damn it...why I'm so upset...the more funny thing is that ogilvy needs four people just to put the message below the sculpture :-) ...awsome!!

kergu's picture
kergu
Activity Score 6795

ironic!!! and even more for greenpace.... save the sea...deforest to make this "art"..buuu...dont block the sun whit a thumb

Swiss's picture
Swiss
Activity Score 39

Cool!!!

Andy-B's picture
Andy-B
Activity Score 280

I love the campaign

Guest's picture
Guest

This is amazing!!!
I had to have a 2nd look and then only saw that it's made from pencils. Wow, I really love this... very original and stylish at the same time :-)

Guest's picture
Guest

This is amazing!!!
I had to have a 2nd look and then only saw that it's made from pencils. Wow, I really love this... very original and stylish at the same time :-)

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