Greenpeace: Seethe

Every signature helps save our seas.

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Jonathan Beggs
Art Directors: Mike Martin, Jen Maestre
Copywriter: Alison Hingle
Photographer: Dean Powell

Published: 
May 2008

28 comments

FlyingDogs's picture
FlyingDogs
968 pencils

Excellent.

Zeus's picture
Zeus
906 pencils

Damn!!!! this is a great art direction....Love it!!

BulbheaD's picture
BulbheaD
254 pencils

don't we all use a pen to sign something? IMHO.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

capywriter's picture
capywriter
5509 pencils

shouldn't we all be a little less narrow minded?

sparky's picture
sparky
454 pencils

looks nice

niJaz's picture
niJaz
18 pencils

beautiful art direction; but the concept remains that Amnesty's signature campaign.

benebene's picture
benebene
12 pencils

It's pretty easy to take an existing design work and just place a message below it and name it as a work from ogilvy. Please take a look at Jennifers page (http://www.jennifermaestre.com/index.php) and find exact the same pictures just without a greenpeace message... I think there wasn't even needed a photographer at ogilvy to create the ads...pfff.......

Ogilvy: 0 Jennifer: 1

§bene

Wordnerd's picture
Wordnerd
6688 pencils

wow, and they didn't even include her in the credits. that's low

Finamerican's picture
Finamerican
49 pencils

To be fair, how often do digital artists, or other "wrists" get credit?

sthammar's picture
sthammar
9 pencils

Jennifer is credited as Art Director.

"benebene"
What do you mean by Easy to take ? Have you ever tought that she created this artpeace at the beginning for this project ?

Stop nagging and whining before you have all the facts please.

Wordnerd's picture
Wordnerd
6688 pencils

oh, you're right - my mistake.

Andy-B's picture
Andy-B
280 pencils

I agree with you Sthammar.
Or it might happen that Jennifer created those art pieces, so she can sell them! or sell their stock images...

How_Addy's picture
How_Addy
66 pencils

wow, they weren't kidding about the high illiteracy rates in the world.

David Hasselblad's picture
David Hasselblad
120 pencils

Shameful.

NatalieM's picture
NatalieM
1685 pencils

Colored pencil or pen, the core idea is there. Splendid art direction. Were these digitally done or constructed by hand?

Wordnerd's picture
Wordnerd
6688 pencils

ask the artist who did it. benebene's comment above

luisrivera11's picture
luisrivera11
469 pencils

Wow, art direction excellent

marillo's picture
marillo
10 pencils

im very confused about this, to make wood pencils you need trees... so we destroy trees to make a campaign to save seas? good art direction but ogilvy should think a lil bit more.
Sorry for my english. im a rookie writing.

Andy-B's picture
Andy-B
280 pencils

Trees don't breath..
You only think about the negative!

Boris's picture
Boris
98 pencils

Hahahahahaha, loved the capy writer comment. Agree with you, some people don't have ideas as half as good as this, that's why they want to ruin them some how. Awsome campaign.

ace85le's picture
ace85le
3939 pencils

Come on. If they have already bought the images, they have the rights to use it. If the artist sold them on some image stock, it would be quite unreasonable to ask Ogilvy to put her name on the credit line. These stuff happen all day everyday.

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sthammar's picture
sthammar
9 pencils

What are you all nagging about ?
The Artist is Credited as ART DIRECTOR

benebene's picture
benebene
12 pencils

Sorry, didn't recognize Jen in the credits. But anyway I agree Ace Le's statement that thievery in advertising happens every day (even if you don't declare it as thievery) but it's one thing if you buy an artwork, use and rearrange it, create something new with it or if you're just doing nothing instead of picking an existing incredible work like these pencil sculptures and just putting a really low message below it.

But damn it...why I'm so upset...the more funny thing is that ogilvy needs four people just to put the message below the sculpture :-) ...awsome!!

kergu's picture
kergu
6795 pencils

ironic!!! and even more for greenpace.... save the sea...deforest to make this "art"..buuu...dont block the sun whit a thumb

Swiss's picture
Swiss
39 pencils

Cool!!!

Andy-B's picture
Andy-B
280 pencils

I love the campaign

Guest's picture
Guest

This is amazing!!!
I had to have a 2nd look and then only saw that it's made from pencils. Wow, I really love this... very original and stylish at the same time :-)

Guest's picture
Guest

This is amazing!!!
I had to have a 2nd look and then only saw that it's made from pencils. Wow, I really love this... very original and stylish at the same time :-)

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