Every signature helps save our seas.
Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Jonathan Beggs
Art Directors: Mike Martin, Jen Maestre
Copywriter: Alison Hingle
Photographer: Dean Powell
Published: May 2008
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28 Comments
Excellent.
Damn!!!! this is a great art direction....Love it!!
don't we all use a pen to sign something? IMHO.
The madman thinks he is sane. I know I am mad. -- Pablo Picasso
shouldn't we all be a little less narrow minded?
looks nice
beautiful art direction; but the concept remains that Amnesty's signature campaign.
It's pretty easy to take an existing design work and just place a message below it and name it as a work from ogilvy. Please take a look at Jennifers page (http://www.jennifermaestre.com/index.php) and find exact the same pictures just without a greenpeace message... I think there wasn't even needed a photographer at ogilvy to create the ads...pfff.......
Ogilvy: 0 Jennifer: 1
§bene
wow, and they didn't even include her in the credits. that's low
To be fair, how often do digital artists, or other "wrists" get credit?
Jennifer is credited as Art Director.
"benebene"
What do you mean by Easy to take ? Have you ever tought that she created this artpeace at the beginning for this project ?
Stop nagging and whining before you have all the facts please.
oh, you're right - my mistake.
I agree with you Sthammar.
Or it might happen that Jennifer created those art pieces, so she can sell them! or sell their stock images...
wow, they weren't kidding about the high illiteracy rates in the world.
Shameful.
Colored pencil or pen, the core idea is there. Splendid art direction. Were these digitally done or constructed by hand?
-Natalie
http://www.nataliemarion.com
ask the artist who did it. benebene's comment above
Wow, art direction excellent
im very confused about this, to make wood pencils you need trees... so we destroy trees to make a campaign to save seas? good art direction but ogilvy should think a lil bit more.
Sorry for my english. im a rookie writing.
Trees don't breath..
You only think about the negative!
Hahahahahaha, loved the capy writer comment. Agree with you, some people don't have ideas as half as good as this, that's why they want to ruin them some how. Awsome campaign.
Come on. If they have already bought the images, they have the rights to use it. If the artist sold them on some image stock, it would be quite unreasonable to ask Ogilvy to put her name on the credit line. These stuff happen all day everyday.
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What are you all nagging about ?
The Artist is Credited as ART DIRECTOR
Sorry, didn't recognize Jen in the credits. But anyway I agree Ace Le's statement that thievery in advertising happens every day (even if you don't declare it as thievery) but it's one thing if you buy an artwork, use and rearrange it, create something new with it or if you're just doing nothing instead of picking an existing incredible work like these pencil sculptures and just putting a really low message below it.
But damn it...why I'm so upset...the more funny thing is that ogilvy needs four people just to put the message below the sculpture :-) ...awsome!!
ironic!!! and even more for greenpace.... save the sea...deforest to make this "art"..buuu...dont block the sun whit a thumb
Cool!!!
stay hapy folks!
:)
I love the campaign
This is amazing!!!
I had to have a 2nd look and then only saw that it's made from pencils. Wow, I really love this... very original and stylish at the same time :-)
This is amazing!!!
I had to have a 2nd look and then only saw that it's made from pencils. Wow, I really love this... very original and stylish at the same time :-)