8 comments

bknowlden's picture
bknowlden
3647 pencils

I've got to be missing something here... I would expect more from Menno too.
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brandon

ivan's picture
ivan

I think he's going for a minimal style, which I must say makes this campaign stand out from the crowd. It doesn't look right at first look, but the whole emptyness creates visual tension that helps the message.

Ivan Raszl, admin of AotW

Sharp's picture
Sharp
216 pencils

I’m familiar with Menno’s work and this pales in comparison. It’s just simply boring and uninteresting. For a topic as important as global warming this ad fails to create any sense of urgency. I think there is a better idea out there for this one.

sold's picture
sold
3219 pencils

hey, nice try.
ps: i said TRY.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I have no idea who the fuck Menno is, but actually, this is not a bad idea. 'Cept I've seen it done elsewhere. And it's basically a collection of one-offs, which Tony doesn't seem to mind as long as the name "Saatchi/NY" is out there getting more exposure.
But I gotta admit, I love all their "after-dark" advertising exercises...

bknowlden's picture
bknowlden
3647 pencils

Menno is Archive's Student of the Year. He won several ONE Show and CANNES awards this year and was a Clio Future Lion...
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brandon

No fixed abode's picture
No fixed abode
380 pencils

Yet further proof of the 'make a name for yourself and everyone thinks your ads are great' scenario. If Menno wanted to do his bit for the environment he should have started by throwing this scamp in the recycling bin.

Boony wants a beer's picture
Boony wants a beer
380 pencils

I get it, but it just seems a little forced to me.

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