8 comments

bknowlden's picture
3661 pencils
bknowldenMonday, October 23, 2006 - 19:54

I've got to be missing something here... I would expect more from Menno too.
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brandon

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brandon

www.brandonknowlden.com

ivan's picture
ivanWednesday, October 25, 2006 - 02:36

I think he's going for a minimal style, which I must say makes this campaign stand out from the crowd. It doesn't look right at first look, but the whole emptyness creates visual tension that helps the message.

Ivan Raszl, admin of AotW

Sharp's picture
216 pencils
SharpMonday, October 23, 2006 - 22:17

I’m familiar with Menno’s work and this pales in comparison. It’s just simply boring and uninteresting. For a topic as important as global warming this ad fails to create any sense of urgency. I think there is a better idea out there for this one.

sold's picture
2627 pencils
soldMonday, October 23, 2006 - 22:54

hey, nice try.
ps: i said TRY.

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion LabTuesday, October 24, 2006 - 03:04

I have no idea who the fuck Menno is, but actually, this is not a bad idea. 'Cept I've seen it done elsewhere. And it's basically a collection of one-offs, which Tony doesn't seem to mind as long as the name "Saatchi/NY" is out there getting more exposure.
But I gotta admit, I love all their "after-dark" advertising exercises...

bknowlden's picture
3661 pencils
bknowldenWednesday, October 25, 2006 - 02:33

Menno is Archive's Student of the Year. He won several ONE Show and CANNES awards this year and was a Clio Future Lion...
--
brandon

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brandon

www.brandonknowlden.com

No fixed abode's picture
380 pencils
No fixed abodeTuesday, October 24, 2006 - 06:22

Yet further proof of the 'make a name for yourself and everyone thinks your ads are great' scenario. If Menno wanted to do his bit for the environment he should have started by throwing this scamp in the recycling bin.

Boony wants a beer's picture
380 pencils
Boony wants a beerWednesday, October 25, 2006 - 18:18

I get it, but it just seems a little forced to me.