Greenpeace Romania: Whale
If you give 1 to us, there will be nothing for them.
Most people that destroy the environment know that they are doing the wrong thing, however, their desire to accumulate wealth often overpowers their sense of right and wrong. All they see is money. They are so blinded by the prospect of getting rich that they fail to notice that they are destroying their lives as well.Greenpeace doesn't need the amount of money the greedy businessmen dream of, only the tiniest fraction of it. If you donate just one euro via SMS to Greenpeace, they promise to fend off the attackers of the environment, until, one day, they will stop seeing value in the destruction and start seeing value in preservation. The Scala JWT Bucharest campaign focuses on the simple game of 1 and 0. If you take away the 1 from 1.000.000.000. you will be left with 000.000.000., which amounts to...nothing. It's a way to find optimism in a disproportionate battle between the defenders of the environment and their foes.
You can fight for the future on your own, but if you support Greenpeace you may do a better job.
Advertising Agency: Scala JWT, Bucharest, Romania
Art Director / Illustrator: Virgiliu Andone
Creative Catalyst: Angela Teodorescu
Copywriter: Andreea Dragomir
Via: Bestadsontv
11 Comments
good stuff.
Nice art.
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beautiful art
i dont like the art
oshe.pb@hotmail.com
Give one hand to us, is that it? I like this illustration, the other too are not so good.
.: look for the green giant on the label :.
Good way to transmit a message... Nice Art ... Congrats
blah.... convoluted.... and if i was to take all the time in the world to try to understand this without a full page description underneath (ads shouldn't need full page descriptions by the way)
then wouldn't the "one" be on the chain holding up the whale / shark, so taking it away would let the animal go free... or wouldn't it be a harpoon that you take away from them... or are we led to believe that giving greenpeace money will take away the animals only way to navigate through the water (fin)
maybe they should eat some meat... might help to think
cheers,
dlue
I highly believe that dlue is a colleague of the guys who did the ad... otherwise he/she wouldn't have taken so much time to ellaborate these comments for each and every execution :)) my wild guess: not such a brilliant copywriter maybe... because he talks too much and really tries to be interesting all the way... a bit pathetic
lol your wrong with two for two... not a writer and i'm not romanian. these just hurt my brain... i'm taking the time because it may help out those who produced these ads... honestly, a brand with such clout shouldnt need ads that work soooo hard... and my mum thinks i'm interesting... lol
cheers,
dlue
I like the art but I think I Have not understand this Ad
http://pourquoipasmoi-greg.blogspot.com/
Une sélection de chaise design pas cher à retrouver sur Designiz
Illustration are OK, I consider Idea is OK too, but somewhat the way it is executed, isn't that good
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