Advertisement

Pole

Agency: 
Published/Aired: 
August 2009
Description: 

You are driving the poles to destruction. Show your support for Car Free Day 20009 at http://climatehero.greenpeace.org.cn

Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Brian Ma
Art Directors: Brian Ma, Leo Yeung
Copywriters: Alfred Wong, Tony Chan

Comments (8)

Log in or register to post comments

Highest Rated

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Damn, tell me something new or at least provoke me.

tirthomitro's picture
tirthomitro
Activity Score 2758

AWESOME STUFF GUYS! CONGRATS!

they showed me a picture & i laughed
dignity has never been photographed

everartz's picture
everartz
Activity Score 7609

although this one reflects the biggest problem, the other 2 are way better in terms of art...

| Everartz |

AmOgodzzz's picture
AmOgodzzz
Activity Score 826

This one is definitely the best out of the three. The line is just powerful and makes great sense. I actually think its the most clever idea in terms of art direction out of the campaign. But everartz is right, the other two are better visually, especially the one with the coastlines.

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

I support Greenpeace, but these are kinda bad. The idea's there, but where do I see the cars _directly_ affecting each problem? Nowhere. I just see cars stacked together to look like the problem. I know... I know... cars are the problem... I get that, but come up with something more clever. The hurricane one would be closest to working for me (though even then if I live in a hurricane-free zone, I wouldn't give a poop). Dunno - maybe it's partly bad art direction. I don't see a ravaged coastline in the rising water levels - just a nice clean beach and blue water, and this one (from afar) looks like a calm day with clouds. They seem kinda lazy(?) and a cop-out. These make absolutely no emotional connection with the viewer.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Inverted idea.

sarvagya's picture
sarvagya
Activity Score 77

Awesome man really great!

Sarvagya

houqiaoli's picture
houqiaoli
Activity Score 60

yeah, it is inverted

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Damn, tell me something new or at least provoke me.

Advertisement