Greenpeace: Pinocchio

We are running out of real wood.

Advertising School: Brother Ad School, Dominican Republic
Art Director: Marcos Moore
Copywriter: Fernando Muñoz
Illustrator: Josue Carvajal

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Esmel's picture
2 pencils

El pinocho en forma de silla es un recurso interesante porque personifica a la madera con un personaje muy conocido que espera vivir.
Lo único que yo sugeriría es un copy más simple como: La madera está perdiendo vida.

dominicrios's picture
28 pencils

buena observación!

tirthomitro's picture
2720 pencils

pinocchio again. but refreshed.

they showed me a picture & i laughed
dignity has never been photographed

mcmulkinn's picture
82 pencils

what does a world issue have to do with pinocchio? strange visual metaphor here

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